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Our Topliners Community is constantly changing to support our growing Oracle Marketing Cloud customer community! It's with great pleasure that I share two key updates to help you acquire the knowledge that you need to get the most value from our products and services!

 

*REDESIGNED* Know It Section

It has been over 25 years since NBC launched the first of a series of public service announcements (PSAs) with "The More you Know" tagline. I particularly love this one featuring this television star, turned academy award nominee Will Smith regarding his PSA from 1990:

 

 

At the Marketing Cloud we believe the more our customers know about our offerings, the further they will go towards maximizing their usage of our products and services to serve their customers. Previously, this area only contained resources from one of our products and now it has been expanded to include our core products under the Oracle Marketing Cloud umbrella. Now all customers have a centralized place on our community to access Help resources like product documentation and the schedule for product releases for your products!

 

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*NEW* Release Resource Centers for ALL Oracle Marketing Cloud Customers

We are constantly innovating how our products work to serve the needs of our customers. To ensure that we consistently communicate the changes to our customers, we have created resource centers for customers to access information that is specific to their product and where it lives in our cloud. Customers are encouraged to join their Insiders groups for the products that they use to gain access to updated Release Resource Centers. On the The specified item was not found. tab, you will see Release and Help Center links for each of the products in the Marketing Cloud family. Topliners content is open to the community en masse, but we have created Insiders groups to allow customers to enter and subscribe to get the content that should stay within the family (that is our customers!). If you click on the The specified item was not found. tab and are prevented from accessing the documentation that you need, you must join the right insiders group first and they are listed here:  Responsys Insiders | Eloqua Insiders | The specified item was not found. | Oracle Content Marketing Insiders

 

Drop us a line at topliners_grp@oracle.com to let us know what you think about the recent changes. You may also contact me directly at anytime.

 

Cheers,

Adrian

Adrian Chang-Oracle

We Love Our Flair!

Posted by Adrian Chang-Oracle Sep 15, 2015

flair.jpgLook no further than Office Space to find the origin of our love affair with "Flair". Customers and Oracle Marketing Cloud employees have embraced Flair to showcase their personalities and collect mementos from their favorite events over the years. I have multiple lanyards full of Flair and deciding which pieces to add and subtract always proves to be a worthwhile experience before I head off to another event. Collecting, exchanging and sharing flair is all part of the fun of being part of the Oracle Marketing Cloud. Our customers also feel the same way about Flair as I do, often citing regret over not picking up a limited edition piece that is tied to our events. I remember when we released our "Overachiever" pins that were only available during our continuing education sessions from our Modern Marketing Experience event in April 2015. I had the pleasure of handing out a few of these to recognize customers who asked questions during our education sessions. Following my first education session, I received numerous requests from customers for this flair and luckily I was able to fulfill requests for our limited edition pieces shortly following that event. I am also very proud that all Markies Winners and Finalists receive their very own piece of flair to wear with pride following the awards ceremony each year.

 

The next time that you see us at one of our events, check out the "Flair" that we have on display, seek out another marketer with Flair and strike up a conversation. Depending on how that conversation goes, feel feel to make a "Flair trade" and exchange pieces from past events. We love this tradition and we hope that you embrace it as well.

 

 

 

For those of you who are about to run out of lanyard space, check out the great tips below from Jocelyn Brown-Oracle.

 

Cheers,

Adrian

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5 tips for managing flair for your next Modern Marketing Event

Jocelyn Brown-Oracle

 

Among the many things that I love about my job is the chance to attend our modern marketing events around the globe.  This week I took a few minutes to update and rearrange the flair on my trusty travel lanyard in preparation for the Sydney Modern Marketing Tour.  I was able to weave in some new pins from Modern Marketing Experience in Vegas and retire some point in time pieces like those from last year’s Modern Marketing Tours.  There are not exactly the requisite 37 pieces of flair from Office Space due to space constraints but I do manage to keep it around 25.  There is a good balance of nostalgia, a record of where I have been, and a solid display of the wittiness of our partners.

I received a number of compliments on my flair at MME this year and thought that I should share my approach to flair management.  It is really never too early to start preparing for the next Modern Marketing experience.

  1. Store your flair’ed lanyard in your suit case. This will help you avoid that heart sinking feeling when you show up at an Oracle Marketing Cloud event without proper flair.  You can often improvise with the flair available there but it will show.
  2. Put your larger and/or oddly shaped flare closer to the bottom of the lanyard.  It will help anchor the lanyard so that it is not flipping around and reduce the potential for ‘flair rub’ on your neck.
  3. When attending MME wear both your travel lanyard and the one supplied so that you can pick up the newest flair to be incorporated at a later date.  This double lanyard set up allows you to stock up without having to make the agonizing decision of what to swap out to make room.
  4. Don’t miss the flair at the partner booths. Some of the best flair has been produced by our very clever partners (though I have lost my I *heart* Program Builder button….if you have one I have some limited edition flair to trade.)
  5. Trade flair for flair.  If you run into someone who has some unique flair that you like consider a trade.  I was able to pick up some great MME Europe flair by offering some unique North American tour stop flair.  It’s a great way to strike up a conversation with a fellow attendee.

Just a few tips to help you make the most of your OMC flair collection.  For those of you who know me, you know that being in a room with our customers and partners is like Disney World for me.  So in that Disney World tradition of trading pins, I am happy to share my flair with other attendees….except my Markie pin.  That one you have to earn.

dream.jpgDreams are the are successions of images, ideas, emotions, and sensations that occur usually involuntarily in the mind during certain stages of sleep. Marketers often dream while they are awake during moments of brilliant inspiration and extreme frustration when thinking about how to reach their existing customers and attract new ones. There are multiple ways for our customers to share their ideas with the Oracle Marketing Cloud today through support, your customer success team, your partners, surveys, events, social and even in direct conversations with product management. All of these avenues are awesome and will continue to exist, however  we have not had a vehicle to allow customers to collaborate on ideas with each other as well as with the Oracle Marketing Cloud in an open forum, until now...

 

I'm very excited to announce the launch of Dream It where modern marketers can create, vote-up/down and share commentary with their fellow peers and have a direct line to our Products team at Oracle Marketing Cloud. Our customers are encouraged to share their recommendations, ask questions and vote, vote, vote! Use this opportunity to join in the conversation and enable us to help you get the most value out of our products.



Submitting an idea is as easy as 1-2-3:

  1. Create: Go to Actions on the Dream It page and select Create Idea
  2. Compose: Create a short title and a brief description of the idea
  3. Categorize and Post: Be sure to select the right category (Oracle Marketing Cloud Product)  and submit it!

 

Voting for ideas is even easier - you can vote in either direction based on the idea submitted:

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Enjoy!

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