The JavaOne and Oracle Develop Registration page includes some basic information about blogger passes. Unlike recent years, blogger passes to JavaOne will not be availble through java.net. Instead, if you'd like a blogger pass, you'll need to follow the registration procedure listed on the page.
The listed requirements for getting a blogger pass for JavaOne / Oracle Develop don't include the word "Java":
"Please include a URL for your blog when registering for the event. Blogs should pertain to Oracle products and solutions and include postings within the last month about the company in order to be considered for approval."
My guess is that this is an oversight on the part of whoever put together the page. Since
"JavaOne and Oracle Develop covers topics essential to the technology community and provides hands-on learning focused on Java and next-generation development, including rich internet applications (RIAs), service-oriented architecture (SOA), and the database"
surely they want bloggers who write about these topics, not only bloggers who write about Oracle products and solutions.
With JavaOne / Oracle Develop just three months away, if you'd like to apply for a blogger pass, the time to do so is probably now.
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