We all have seen demos or attended tutorials with extraordinary examples of integrating, analyzing and making business decisions based on Big Data. And I always wonder...who's data is that anyway? Consider the nature and character of Big Data for a moment. What we have here is ubiquitous and indiscriminate data collection from a wide range of devices. Add to that unexpected uses of collected data, especially without customer consent. And that could possibly lead to unintended data breach risks with larger consequences.