ECEMEA VAD with Al Patel


Oracle OpenWorld once again is very well represented from the Value Added Distribution community worldwide, with 78 registered attendees from EMEA. These individuals represent our VADs globally, with resell revenues totaling $3.5B in FY16, and EMEA contributing $1B.


The Global VAD Appreciation Reception took place last night with attendees from around the world including EMEA, North America, LAD, and APAC.






This has become an annual event, hosted this year at the Rotunda, at Neiman Marcus, formerly the City of Paris Building, a survivor of the 1906 Earthquake and Fire. Senior management from Oracle included Brian Hamel, Senior Vice-President Converged Infrastructure Sales, David Callaghan, Senior Vice-President EMEA Alliances & Channels, and Casey Poon, Senior Vice-President APAC Alliances & Channels.


Apart from thanking each individual and their organisations for their huge contribution to the success of Oracle, it was a chance for networking between VAD representatives and Oracle counterparts, not just within region, but cross geography. Equally important, it’s a discussion forum for the announcements at Oracle OpenWorld, and the opportunities that present themselves, in the future period. In the past, these events have led to partnerships and business relationships being formed.

             ECEMEA VADs with Casey Poon


Arrow UK


It was a fun and successful event once again, and we look forward to achieving further growth in the rest of the fiscal with our VADs, through the opportunities identified, whilst having a bit of fun.


By Al Patel, Senior Director, EMEA VAD Channel Sales, Oracle EMEA Alliances & Channels