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What do marketers dislike about holiday season marketing? And do you become a different marketer during the holidays? We surveyed 400+ marketers, and well it turns out, we subject our customers to the same annoying holiday marketing we dislike. And there is plenty we do during the holiday season that we wouldn't do any other time.


So, gather ‘round for a tale of Black Friday doorbuster busts and how sometimes 'twas is just too much! From the magical mind of Brian Pope, and in collaboration with Convince & Convert, we bring you the Oracle Marketing Cloud Holiday Comic eBook. Poking fun at the all-too-common mishaps marketers experience this time of the year, this eBook will even put a smile on old Grinchy’s face.


So take a breather, hit pause on your 2019 holiday marketing, and checkout your fellow marketers' hilarious and candid responses in this new eBook.


What do you think? What bothers you about holiday marketing?


In the meantime, Happy Hectic Holidays!

Your Friends at Oracle Marketing Cloud

We’re now calling for submissions to the 2019 Markie Awards, honoring achievements in modern marketing since 2007. This year’s Markies are broader and more brilliant than ever before, with new categories to celebrate forward-thinking marketing experiences as well as standout CX across sales, service, and commerce.


Why the Evolution?

Over the last 12 years, Markie winners and honorees have pushed the boundaries of what marketing can mean, giving us a window into a future where all customer-facing disciplines unite to create a connected experience that spans the entire customer journey. Since marketing is just one element that helps form the bond between a company and its customers, the 13th annual Markies will shine a light on all the pieces that come together to create standout experiences. It’s the same reason why customer-facing solutions now roll up under the Oracle CX Cloud Platform, and why Modern CX now welcomes attendees from marketing, sales, service, and commerce.


New Categories

We’ve also taken a fresh look at our categories and award names to highlight new opportunities to win:

  • The Apex Award for Best Overall Customer Experience
  • The Nexus Award for Best CX Ecosystem
  • The Thinker Award for Best Innovation in CX (Marketing, Sales & Service)
  • The Insight Award for Best Use of Data
  • The Heartstrings People’s Choice Award
  • The Upshot Award for Best Demonstrated ROI (Marketing, Sales & Service)
  • The Cultivator Award for Best Lead Management Program
  • The Omni Award for Best Omni-Channel Experience (Marketing, Sales & Service)
  • The Borderless Award for Best International Marketing Campaign
  • The Pinpoint Award for Best Account-Based Marketing Strategy
  • The Convert Award for Best Commerce Experience


With the January 18th deadline fast approaching, now is the time to invite your clients to submit their work and be recognized at the gala during Modern Customer Experience in Las Vegas in March. Check out the Markies microsite to learn more. May the best experience win!

Presentations from the Marketing tracks at Oracle's 2018 Modern Customer Experience are now available for download. Visit the Modern Customer Experience site here to see a list of the session catalog and available downloads.


Instructions: Click on your session of interest. The download icon indicates that the customer has given us permission to share the presentation (see below).


Once you click the download icon, a pop up box will appear to enable download:


As a Modern Marketer with an essential role in your company’s marketing strategy, you possess crucial insights into how your brand interacts with the shifting marketing landscape. We’d love if you could tell us more about your organization’s marketing approach and its foreseeable trajectory— take this quick survey that will inform a Marketing Assessment tool we’ve got in the works for you and your peers. In less than five minutes, you can help us better understand your marketing environment, so we can better serve your needs.


And, as a thank you for participating, we will provide you with an advance copy of the 2018 Marketing Cloud Report that you can use to see how you stack up against competition and gain insights on how to move up the ranks.


Benchmark my organization now!



Name: Kelvin Gee


What Is Your Day Job?
I am the Sr. Director of Modern Marketing Business Transformation at Oracle where I am responsible for Modern Marketing evangelism, strategy, consulting, marketing enablement and training. I help Oracle marketers adopt digital and modern marketing best practices, which includes digital and content marketing, and account-based strategy.


History with the Oracle Marketing Cloud?

As the “Hair Club for Men” analogy goes, I am not only the Topliners community manager, but am an Oracle Marketing Cloud client (twice over).


I brought in Eloqua when I was at Pillar Data Systems, a network storage startup that was founded by Larry Ellison. I was the Eloqua system administrator, power user, and champion. When Pillar was acquired by Oracle in 2011, I was an advocate for the internal use of Eloqua, which led to the purchase of the company in 2012...and the subsequent formation of the Oracle Marketing Cloud.


At Oracle, we are proud to “drink our own champagne” and be our own customer. Our 2,000 marketers around the world depend on Eloqua to automate our marketing campaigns; our web team just recently started testing and optimizing using Maxymiser, but is seeing great results already; our entire blog platform is now powered by Oracle Content Marketing; our social teams use Oracle Social Relationship Management to manage their channels and followers; and our advertising and marketing operations teams rely on BlueKai to power Oracle’s programmatic advertising.



I love to travel and experience new things. I also got a new Specialized road bike for my birthday last year, so I enjoy taking it out.


Where Did You Grow Up?

Foster City, California – a sleepy suburb on the peninsula in the San Francisco Bay Area. It's one exit from Oracle HQ.


Book on Your Nightstand?
I have a junior in high school, so right now I’m reading Where You Go Is Not Who You’ll Be. I highly recommend it for parents who have a lot of fear and anxiety about the whole college application process.


If You Were to Wear a Hoodie, What Would Be on It?

Either the San Francisco 49ers or Golden State Warriors. I've been a Faithful since the 6th grade, and a closet Warriors fan for a long time until recently. Now I wear their colors proudly.


What Did You Want to Be as a Child?
A doctor, but somehow, I became a marketer. Close enough ; )


First Job?
Subscription assistant at Macworld magazine, where I learned the ins and outs of direct mail and A/B testing and consumer marketing.


Secret Talent?
Graphic design. As a marketer, it is a skill that has saved my bacon a number of times.


Who Plays You in a Movie?
Ross Butler from 13 Reasons Why (Netflix).


What Would Surprise People to Know About You?
I teach a popular course at Oracle on Visual Storytelling with PowerPoint. It’s a blessing and a curse though. I look at everyone’s slides in a critical way ; )


Favorite Animal:
I have an inexplicable “thing” for golden retrievers.


Why Topliners?

As a former (and current) customer, I’ve always admired how passionate and vibrant the Topliners community has been. As modern marketers, we always try to push the envelope of the various platforms, use the products in new and creative ways, and learn from each other. I look forward to engaging with our customers, learning from them, and helping them on their modern marketing journey.


What Do You Like About Topliners?

The sense of community and generosity people have shown. The modern marketing community is like an extended family. It always feels like we are "in it" together. As a former client, I was always grateful for the support I received from other Eloqua clients, and I hope to return the favor now.


Where Can People Find You?

Will you be joining me at Modern Customer Experience 2018 (ModernCX)?  In case we haven’t met, I’m Sarah Gaade and I’ve been at Eloqua (and now Oracle) for close to 7 years. In my current role on the digital marketing team, I manage a team of Eloqua users.  This will be my fourth year attending the ModernCX conference, and here are 5 things I’m looking forward to the most at this year’s event:


1.     Learning from other Marketers:

As marketers, we are always on the lookout for creative and faster way of achieving results. 10 Oracle Eloqua Hacks for the Modern Marketing Wizard [BRK1105] is a must attend session for all Eloqua users. I love being in the same room with likeminded marketers who are willing to share their Eloqua tips and tricks.  Arrive early for this session. It is a very popular one!


My role at Oracle involves the development of nurtures, including how the campaign canvas will flow.  I am always interested to see how others in a similar role are tackling this challenge of multiple personas, industries and funnel stages head on. Build a Highly Scalable, Dynamic Nurture Engine: A Hands-On Eloqua Session [BRK1133]


2.     Staying ahead of the marketing trends:

Marketing is evolving faster now than it ever has in the past. With constant innovation, it is an exciting time to be a Marketer, but also challenging. ModernCX offers an excellent opportunity to learn from thought leaders and from our product development team on the latest and greatest. For example, An Introduction to Oracle Infinity: The Next-Gen Digital Analytics Solution [BRK1375] is a must attend on my list so that I can learn how to gain additional insight into our analytics.


3.     Catching up with our partners at the exhibit experience

Over the years, I have learned that casual conversations at our partner booths really pays off. This is where I learn about the latest and greatest in our partner eco-system, as well as what challenges our partners are trying to solve.


4.     It’s Cross-Channel time!

Although I’m a B2B marketer, I think it’s beneficial to learn from my B2C counterparts in how they’re marketing to their audiences.  I enjoy hearing the successes of our customers, so I’ll be attending How La-Z-Boy is Using Data to Drive Results Through Cross-Channel Orchestration [BRK1268] to understand how La-Z-Boy drives engagement and results.


5.     Meeting YOU!

Whether it is former co-workers who are now part of our customer & partner community, or other Eloqua users who are passionate about what they do, ModernCX offers me an invaluable opportunity to connect with modern marketers. This is what keeps me coming back year after year!

Hello Fellow Topliners:


This three-day conference held in Chicago from April 10-12, 2018, attracts over 4,000 customer experience professionals from organizations at varying stages of the digital transformation journey. Don’t miss this opportunity to network, participate in sessions, and learn from inspiring stories shared by Oracle customers, executives, partners, and industry luminaries.


Join us from April 10 – 12 in Chicago for Modern Customer Experience 2018! Sign up and be the first to hear about discounts and special offers:


Hello Topliners!


I have some very exciting news to share with you! On August 1st 2016, Oracle Technology Network will be upgraded to deliver a modern community experience across all communities including Topliners. The enhancements are focused on ensuring customers can have better access to content that matters to them and are able to connect to people who inspire them. We will be hosting a briefing session in a couple of weeks to walk through the details with you. Let us know if you have any questions and take a look at the info below. Modern Marketing is often stressful, so we created this fun exercise to help break up your day and to help you keep on top of the new features!



Adrian Chang-Oracle





1. The editor toolbar is now sticky

the editor toolbar now "sticks" when you create long, multi-paragraph content!

2. Your View

You now have a personal homepage that you can customize using Tiles. To access Your View, click on your Inbox and then "Your View" in the left column.


3. Spotlight Search

When you search, you will find an improved presentation of search results and improved search logic; the system now automatically searches by keywords and wildcards


Note that you can now control which communities are included in your searches! You can limit your search to just Topliners! This is new behavior!

4. Ability to search within a space or subspace in the Search Pane

You can now search not just a space, but its subspaces as well -- either its child spaces (one level down) or all subspaces (all the way down the hierarchy). This request came from the community: Restrict search results by more than 1 forum


5. Points and reputation information now appears near global header

You can click on your points to see your current level, and points to get to the next level

Points and Reputation.jpg

6. Follow a Tag

You now have the ability to follow people, places and tags in any custom stream. To access this feature, go to News and create or edit a custom stream. You can get emails when posts with new tags have been created!


7. Helpful button has moved

You can now mark an answer as Helpful with one click -- the Helpful button has moved to the bottom right of all question responses.


8. Your Content and Your Places

Direct links to Your Content and Your Places have been added in the drop-down under your display name. Your Content shows you all the content you've created; Your Places shows you a view of all the Places you follow.

Content and Places.jpg

9. Breadcrumb has changed

The text breadcrumb has been replaced with a drop-down breadcrumb


10. Activity is now News

The Activity page has been replaced with a News page. This is where you can create and manage custom streams and start following tags. More relevant news and trending content will appear over time on this page!


11. I have the same question

You can indicate that you have the same question and follow the thread and the responses. You can also un-mark this with "I don't have this question anymore"

I have the same question.jpg

Thanks for stopping by! Please check out my blog post to help you get familiar with our community on Oracle Technology Network for Modern Marketing!

Topliners - Our New Home!