Name: Kelvin Gee
What Is Your Day Job?
I am the Sr. Director of Modern Marketing Business Transformation at Oracle where I am responsible for Modern Marketing evangelism, strategy, consulting, marketing enablement and training. I help Oracle marketers adopt digital and modern marketing best practices, which includes digital and content marketing, and account-based strategy.
History with the Oracle Marketing Cloud?
As the “Hair Club for Men” analogy goes, I am not only the Topliners community manager, but am an Oracle Marketing Cloud client (twice over).
I brought in Eloqua when I was at Pillar Data Systems, a network storage startup that was founded by Larry Ellison. I was the Eloqua system administrator, power user, and champion. When Pillar was acquired by Oracle in 2011, I was an advocate for the internal use of Eloqua, which led to the purchase of the company in 2012...and the subsequent formation of the Oracle Marketing Cloud.
At Oracle, we are proud to “drink our own champagne” and be our own customer. Our 2,000 marketers around the world depend on Eloqua to automate our marketing campaigns; our web team just recently started testing and optimizing Oracle.com using Maxymiser, but is seeing great results already; our entire blog platform is now powered by Oracle Content Marketing; our social teams use Oracle Social Relationship Management to manage their channels and followers; and our advertising and marketing operations teams rely on BlueKai to power Oracle’s programmatic advertising.
I love to travel and experience new things. I also got a new Specialized road bike for my birthday last year, so I enjoy taking it out.
Where Did You Grow Up?
Foster City, California – a sleepy suburb on the peninsula in the San Francisco Bay Area. It's one exit from Oracle HQ.
Book on Your Nightstand?
I have a junior in high school, so right now I’m reading Where You Go Is Not Who You’ll Be. I highly recommend it for parents who have a lot of fear and anxiety about the whole college application process.
If You Were to Wear a Hoodie, What Would Be on It?
Either the San Francisco 49ers or Golden State Warriors. I've been a Faithful since the 6th grade, and a closet Warriors fan for a long time until recently. Now I wear their colors proudly.
What Did You Want to Be as a Child?
A doctor, but somehow, I became a marketer. Close enough ; )
Subscription assistant at Macworld magazine, where I learned the ins and outs of direct mail and A/B testing and consumer marketing.
Graphic design. As a marketer, it is a skill that has saved my bacon a number of times.
What Would Surprise People to Know About You?
I teach a popular course at Oracle on Visual Storytelling with PowerPoint. It’s a blessing and a curse though. I look at everyone’s slides in a critical way ; )
I have an inexplicable “thing” for golden retrievers.
As a former (and current) customer, I’ve always admired how passionate and vibrant the Topliners community has been. As modern marketers, we always try to push the envelope of the various platforms, use the products in new and creative ways, and learn from each other. I look forward to engaging with our customers, learning from them, and helping them on their modern marketing journey.
What Do You Like About Topliners?
The sense of community and generosity people have shown. The modern marketing community is like an extended family. It always feels like we are "in it" together. As a former client, I was always grateful for the support I received from other Eloqua clients, and I hope to return the favor now.
Where Can People Find You?
- Topliners: “Kelvin Gee-Oracle”
- LinkedIn: https://www.linkedin.com/in/kelvingee/
- Twitter: @kgee