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Topliners

5 Posts authored by: Kelvin Gee-Oracle

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What do marketers dislike about holiday season marketing? And do you become a different marketer during the holidays? We surveyed 400+ marketers, and well it turns out, we subject our customers to the same annoying holiday marketing we dislike. And there is plenty we do during the holiday season that we wouldn't do any other time.

 

So, gather ‘round for a tale of Black Friday doorbuster busts and how sometimes 'twas is just too much! From the magical mind of Brian Pope, and in collaboration with Convince & Convert, we bring you the Oracle Marketing Cloud Holiday Comic eBook. Poking fun at the all-too-common mishaps marketers experience this time of the year, this eBook will even put a smile on old Grinchy’s face.

 

So take a breather, hit pause on your 2019 holiday marketing, and checkout your fellow marketers' hilarious and candid responses in this new eBook.

 

What do you think? What bothers you about holiday marketing?

 

In the meantime, Happy Hectic Holidays!

Your Friends at Oracle Marketing Cloud

We’re now calling for submissions to the 2019 Markie Awards, honoring achievements in modern marketing since 2007. This year’s Markies are broader and more brilliant than ever before, with new categories to celebrate forward-thinking marketing experiences as well as standout CX across sales, service, and commerce.

 

Why the Evolution?

Over the last 12 years, Markie winners and honorees have pushed the boundaries of what marketing can mean, giving us a window into a future where all customer-facing disciplines unite to create a connected experience that spans the entire customer journey. Since marketing is just one element that helps form the bond between a company and its customers, the 13th annual Markies will shine a light on all the pieces that come together to create standout experiences. It’s the same reason why customer-facing solutions now roll up under the Oracle CX Cloud Platform, and why Modern CX now welcomes attendees from marketing, sales, service, and commerce.

 

New Categories

We’ve also taken a fresh look at our categories and award names to highlight new opportunities to win:

  • The Apex Award for Best Overall Customer Experience
  • The Nexus Award for Best CX Ecosystem
  • The Thinker Award for Best Innovation in CX (Marketing, Sales & Service)
  • The Insight Award for Best Use of Data
  • The Heartstrings People’s Choice Award
  • The Upshot Award for Best Demonstrated ROI (Marketing, Sales & Service)
  • The Cultivator Award for Best Lead Management Program
  • The Omni Award for Best Omni-Channel Experience (Marketing, Sales & Service)
  • The Borderless Award for Best International Marketing Campaign
  • The Pinpoint Award for Best Account-Based Marketing Strategy
  • The Convert Award for Best Commerce Experience

 

With the January 18th deadline fast approaching, now is the time to invite your clients to submit their work and be recognized at the gala during Modern Customer Experience in Las Vegas in March. Check out the Markies microsite to learn more. May the best experience win!

Presentations from the Marketing tracks at Oracle's 2018 Modern Customer Experience are now available for download. Visit the Modern Customer Experience site here to see a list of the session catalog and available downloads.

 

Instructions: Click on your session of interest. The download icon indicates that the customer has given us permission to share the presentation (see below).

 

Once you click the download icon, a pop up box will appear to enable download:

 

As a Modern Marketer with an essential role in your company’s marketing strategy, you possess crucial insights into how your brand interacts with the shifting marketing landscape. We’d love if you could tell us more about your organization’s marketing approach and its foreseeable trajectory— take this quick survey that will inform a Marketing Assessment tool we’ve got in the works for you and your peers. In less than five minutes, you can help us better understand your marketing environment, so we can better serve your needs.

 

And, as a thank you for participating, we will provide you with an advance copy of the 2018 Marketing Cloud Report that you can use to see how you stack up against competition and gain insights on how to move up the ranks.

 

Benchmark my organization now!

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Name: Kelvin Gee

 

What Is Your Day Job?
I am the Sr. Director of Modern Marketing Business Transformation at Oracle where I am responsible for Modern Marketing evangelism, strategy, consulting, marketing enablement and training. I help Oracle marketers adopt digital and modern marketing best practices, which includes digital and content marketing, and account-based strategy.

 

History with the Oracle Marketing Cloud?

As the “Hair Club for Men” analogy goes, I am not only the Topliners community manager, but am an Oracle Marketing Cloud client (twice over).

 

I brought in Eloqua when I was at Pillar Data Systems, a network storage startup that was founded by Larry Ellison. I was the Eloqua system administrator, power user, and champion. When Pillar was acquired by Oracle in 2011, I was an advocate for the internal use of Eloqua, which led to the purchase of the company in 2012...and the subsequent formation of the Oracle Marketing Cloud.

 

At Oracle, we are proud to “drink our own champagne” and be our own customer. Our 2,000 marketers around the world depend on Eloqua to automate our marketing campaigns; our web team just recently started testing and optimizing Oracle.com using Maxymiser, but is seeing great results already; our entire blog platform is now powered by Oracle Content Marketing; our social teams use Oracle Social Relationship Management to manage their channels and followers; and our advertising and marketing operations teams rely on BlueKai to power Oracle’s programmatic advertising.

 

Hobbies?

I love to travel and experience new things. I also got a new Specialized road bike for my birthday last year, so I enjoy taking it out.

 

Where Did You Grow Up?

Foster City, California – a sleepy suburb on the peninsula in the San Francisco Bay Area. It's one exit from Oracle HQ.

 

Book on Your Nightstand?
I have a junior in high school, so right now I’m reading Where You Go Is Not Who You’ll Be. I highly recommend it for parents who have a lot of fear and anxiety about the whole college application process.

 

If You Were to Wear a Hoodie, What Would Be on It?

Either the San Francisco 49ers or Golden State Warriors. I've been a Faithful since the 6th grade, and a closet Warriors fan for a long time until recently. Now I wear their colors proudly.

 

What Did You Want to Be as a Child?
A doctor, but somehow, I became a marketer. Close enough ; )

 

First Job?
Subscription assistant at Macworld magazine, where I learned the ins and outs of direct mail and A/B testing and consumer marketing.

 

Secret Talent?
Graphic design. As a marketer, it is a skill that has saved my bacon a number of times.

 

Who Plays You in a Movie?
Ross Butler from 13 Reasons Why (Netflix).

 

What Would Surprise People to Know About You?
I teach a popular course at Oracle on Visual Storytelling with PowerPoint. It’s a blessing and a curse though. I look at everyone’s slides in a critical way ; )

 

Favorite Animal:
I have an inexplicable “thing” for golden retrievers.

 

Why Topliners?

As a former (and current) customer, I’ve always admired how passionate and vibrant the Topliners community has been. As modern marketers, we always try to push the envelope of the various platforms, use the products in new and creative ways, and learn from each other. I look forward to engaging with our customers, learning from them, and helping them on their modern marketing journey.

 

What Do You Like About Topliners?

The sense of community and generosity people have shown. The modern marketing community is like an extended family. It always feels like we are "in it" together. As a former client, I was always grateful for the support I received from other Eloqua clients, and I hope to return the favor now.

 

Where Can People Find You?