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1 Post authored by: Ken Carneiro-Oracle

Will you be joining me at Modern Customer Experience 2018 (ModernCX)?  In case we haven’t met, I’m Sarah Gaade and I’ve been at Eloqua (and now Oracle) for close to 7 years. In my current role on the digital marketing team, I manage a team of Eloqua users.  This will be my fourth year attending the ModernCX conference, and here are 5 things I’m looking forward to the most at this year’s event:


1.     Learning from other Marketers:

As marketers, we are always on the lookout for creative and faster way of achieving results. 10 Oracle Eloqua Hacks for the Modern Marketing Wizard [BRK1105] is a must attend session for all Eloqua users. I love being in the same room with likeminded marketers who are willing to share their Eloqua tips and tricks.  Arrive early for this session. It is a very popular one!


My role at Oracle involves the development of nurtures, including how the campaign canvas will flow.  I am always interested to see how others in a similar role are tackling this challenge of multiple personas, industries and funnel stages head on. Build a Highly Scalable, Dynamic Nurture Engine: A Hands-On Eloqua Session [BRK1133]


2.     Staying ahead of the marketing trends:

Marketing is evolving faster now than it ever has in the past. With constant innovation, it is an exciting time to be a Marketer, but also challenging. ModernCX offers an excellent opportunity to learn from thought leaders and from our product development team on the latest and greatest. For example, An Introduction to Oracle Infinity: The Next-Gen Digital Analytics Solution [BRK1375] is a must attend on my list so that I can learn how to gain additional insight into our analytics.


3.     Catching up with our partners at the exhibit experience

Over the years, I have learned that casual conversations at our partner booths really pays off. This is where I learn about the latest and greatest in our partner eco-system, as well as what challenges our partners are trying to solve.


4.     It’s Cross-Channel time!

Although I’m a B2B marketer, I think it’s beneficial to learn from my B2C counterparts in how they’re marketing to their audiences.  I enjoy hearing the successes of our customers, so I’ll be attending How La-Z-Boy is Using Data to Drive Results Through Cross-Channel Orchestration [BRK1268] to understand how La-Z-Boy drives engagement and results.


5.     Meeting YOU!

Whether it is former co-workers who are now part of our customer & partner community, or other Eloqua users who are passionate about what they do, ModernCX offers me an invaluable opportunity to connect with modern marketers. This is what keeps me coming back year after year!