Eloqua allows you to run standard tests to check the deliverability of your Emails to different domains, discover potential spam issues related to Email content.
Understanding the General Deliverability Test
When you run the General Deliverability test, a CSV spreadsheet file is generated to show the projected performance of the Email with a large range of ISPs from different parts of the world. Summary information about the deliverability of test emails is shown at the top of the spreadsheet:
- Inbox Percentage—Percentage of seed Emails sent that were successfully delivered to email client inboxes.
- Bulk Percentage—Calculated by dividing the number of seed accounts where the message ended up in the bulk folder by the overall number of seeds.
- Missing Percentage—Calculated by dividing the number of seed accounts where the message reached neither the inbox nor the bulk folder. If there is a value in the “Total Sent” column for a row in which there is a 100% Missing Percentage, this often means that the mail server on which the seed mailboxes are hosted was unresponsive or inaccessible during the time period of the test and Return Path® was unable to provide you with delivery data.
The columns provide performance parameters and metrics for the test Email for each ISP (Important Note: While the column reads “ISP”, which is short for Internet Service Provider, you will note ESPs and Spam filters listed – this column can be thought of more as “mailbox management systems,” but will be referred to as ISPs for co-ordination with the naming provided in the actual report). The columns include information about when the Email was first seen and most recently seen by the ISP, the total number of Emails sent and how many ended up in the inbox (by number and percentage), the number and percentage sent by Bulk Email and missing, and the number of duplicate Emails.
Running this test counts as 1 test against your company’s remaining tests. To generate the report, follow the procedure for Managing Standard Deliverability Tests from the Email Test Center. Make sure that you select the General Deliverability test in step 5.
Understanding the Inbox Preview and Spam Content Check
The Inbox Preview test generates images of how the Email will appear in a wide range of email clients. The Spam Check test examines Email performance against a range of commonly-used email spam filters.
When you select the test option, both tests are run and count as 1 test against your company’s remaining tests. To generate these reports, follow the procedure for Managing Standard Deliverability Tests from the Email Test Center beginning on page 3. Make sure that you select the Inbox Preview and Spam Content Check test in step 5.
Understanding the Inbox Preview
The Inbox Preview report shows you how the Email will appear in a number of different email client inboxes so that you can see any design issues right away. The red horizontal line in the image indicates the bottom of the email when viewed in the noted client and the point at which recipients will need to scroll down to see more of the message.
Scroll through this report to see your Email results in different email clients.
Understanding the Spam Content Check
Running the Spam Content Check generates a report that shows you:
- How your Email performs when delivered to the most common spam filters (including notes on failure/success reasonsfor some filters)
- A SpamAssassin test score to provide insight into how your Email stacks up against some of the most common and ubiquitous filter rules (a score of 5.0 or above indicates a spam email)
- A spam word check so that you are aware of any words that you may want to avoid in your Email headers or content
- A link reputation check so that you are aware of any greylists or blacklists on URLs contained in the content of your Email
This test gives you a very good idea of how your email will fare with spam filters.
Running Standard Tests
To run deliverability tests from a specific Email:
You can test the deliverability of an email message. You can run tests to check the deliverability of your emails to different domains, possible spam concerns in the content, and previews of the email in different email clients.
To test email deliverability in Eloqua 10:
1. From the navigation toolbar at the top of the page, select Assets > Emails.
2. Click Open. Navigate to and select the email in the Email Chooser and click Choose. The email opens in the work area.
3. Click > Test Deliverability.
4. In the Email Test Center window, on the Deliverability tab, select the name of the email you wish to test.
You must choose a Test Type: General Deliverability, or perform an Inbox Preview and review for Spam Content.
5. Check the box next to "Send email when the results are ready" to be notified when the results of the test are available.
6. Click Run Deliverability Test to run the test.
Running the test(s) will take 2 to 5 hours. The Estimated Time of Arrival (ETA) in your local time is indicated in the Link to Detailed Results column (to the right of the Result Status column) for each test run. Once testing is completed successfully, the Result Status changes to Complete and the ETA in the Link column is replaced by one or two links for each test to allow you to access the results.
If there is an issue preventing successful completion, then Error is shown in the Result Status column and the reason for the failure replaces the Email Name.