Hi everyone - I just published a really simple Lead Nurturing Program to Eloqua's SmartXChange that you can use to properly welcome new contacts in your database. To access this template, you can download it from SmartXChange. Sure you can easily build this from scratch but why should you? It's much easier to copy what others have already perfected.

 

For some background on Welcome Programs, see Ready to Welcome Your New Leads?

 

For information on how to use SmartXChange, see: SmartXchange - Installing a Template

 

 

Chad

 

PS - consider creating more than one welcome program based on who you are targeting or using email with dynamic content to enhance your email response rates.