Referrers allow you to track your web marketing activities such as Blog posts, search engines, banner ads, Social Media, partner sites etc. Examples of how you might want to use this feature is to track visitors to your online blog posts or a general catch-all monitoring for a popular social media page e.g. your company's Facebook or Twitter page.
[Note: The following instructions apply to Eloqua9]
2. Enter in Campaign Name, Start date, End date
The referrer screen currently has the text "Optional" after both the Referring URL and Landing Page URL. However you do need to use at least one of them to track detail correctly.
You should enter in your Landing Page and Referring URLs based on the following criteria:
For example 1 above, you'd enter in the Referring URL. For example 2 above you'd enter in the URL of your Landing Page. For example 3 above you'd enter in both the Referring URL and the Landing Page URL.