- How many people you influence (True Reach)
- How much you influence them (Amplification)
- How influential they are (Network Score)
For more information about the Klout score, see: Understanding the Influence Metric: What is the Klout Score?
How to Configure the Klout Cloud Connector
You need to create a program that will add the Klout score to contacts in your database. You will need to know Program Builder so you may need to take a quick crash course on this, see this video. These instructions will also assume you know your way around the Eloqua system
- Add a new Klout contact field to your database as well as a Twitter handle field. You may already have added a Twitter field if you configured Prospect Profiler to display a prospect's Twitter feed.
- Enable your Cloud Connector account. Instructions can be found here. See step #1. Then go to and register on the Cloud Connector site (you need a separate login for the Cloud Connector).
- Get the Klout Cloud Connector. Go to: http://appcloud.eloqua.com/apps/klout and download it. If it doesn’t automatically download, (the add button doesn’t add the application to your Eloqua database), login to Eloqua and go to Setup > Cloud Connector and paste the data manually
- In the field mappings tab, map the Twitter and Klout fields
- Go to the Credential field and enable the Cloud Connector.
- Save your settings and close the window
- Per the above diagram, I added an optional step to the program that you can use to remove contacts from your program. You can now activate the program.
- Add a contact to the program so you can test it out. Ensure that the contact you are testing with has a Twitter ID in the Twitter field you created in the first step. Once the contact is added, you can go back to the Cloud Connector step in the program, hit Configure and do a Dry Run as per below. This will activate the Cloud Connector for testing purposes. (If you don’t see a green ENABLED as per below, you skipped a step above).
- You should then see the result with the Klout score.
- Once this is working, you can create a Program Feeder that feeds in all contacts that have a Twitter ID. To do this, you need to create a Shared Filter/Contact Filter with the criteria: Twitter ID (whatever you call your Twitter field) does not equal BLANK (leave the field blank). Next, add the Program Feeder for your program and have it run once a day to reflect the changes that take place on a contact's Klout score.
Once the Klout score has been added to your contacts, you can start to segment and target communication based on this.