One of the questions I often get from my customers is "what exactly are data cards?" In E10, you know them as custom data objects. My favorite explanation comes from one of our brilliant Eloqua University instructors (thanks, Mindy Thompson), so I wanted to share it:
Data cards are like extended filing cabinet space for your Contact Records. There are three ways to interact with data cards:
Here are use cases for each of the above:
I hope this helps clarify for everyone a sometimes confusing topic!