Segmentation is important because relevancy counts. People want to get content that is relevant to what they are interested in. When you define your target audience you should filter on everything you have available to find the contacts that are interested in a particular topic.
Six Segmentation Ideas:
Segment on any of these and/or combine criteria. Provide your contacts with only assets that fit their interest. Segmentation is easy to do and yet so powerful. The more relevant the message, the higher the open and click through rates and ultimately, the results will be campaigns with higher conversion rates. Use segmentation to your advantage!