After spending the day waiting for a delayed plane on my way to #EE12 I was able to catch up on some blog posts I was working on. Here are the fruits of my labor...Lead Scoring University on the Revenue Engineer blog
Lead Scoring has long an important piece of demand generation and will likely continue to grow in complexity and value. I’ve compiled some of my experiences in the posts listed below. I hope you enjoy and it helps you find fast and more value from your lead scoring efforts. I encourage you to share your stories in the comments.