I'm still chuckling about this email I received. I guess it falls along the philosophy: "If you don't have anything nice to say about yourself, say something bad about your competition." It's pretty funny and actually pretty sad. Not much of this email's content touts the benefits of their solution or how their solution will make my life so much easier. They seem to focus entirely on negatives about the competition. Check it out:
This tact could be successful. Of course, targeting one of your competition's top/current advocates might not be the best approach. I don't know. What do you think?