Creating an effective nurture campaign is definitely a science. With customers and prospects having so much more control over the buying cycle, how do you effectively nurture a prospect and measure it?
Nurture campaigns are a great way to move prospects through the sales funnel, educate, and create a relationship. But how do you create a great nurture campaign? Sometimes it is easier to say what not to do, than what actually to do.
Here are 10 things not to do in your nurture campaign, representing some of our biggest lead nurturing pet peeves (sarcastic commentary included):
OK, now that this is out of my system, what are some of your lead nurture pet peeves? What have you seen in other campaigns that drive you nuts?