Skip navigation

Often for territory routing it’s necessary to determine what country a contact is from. Of course you can always ask them on a form, but this uses up a valuable field, and as Dr. House on TV has taught us, “people lie”, especially on forms!

 

Note that this article is about determining the country a contact is located in, not an Account (which is a lot easier)!

 

Recently we came across a client who was determining contact country by email domain suffix. However, an email domain suffix or even the registered location of an email domain is a low quality basis on which to set a contact’s country in today’s multi-national conglomerate world. This is especially true for a company that sells a lot to large organizations.

As an example, consider 4Thought Marketing. We are a very small company, with people located in two different countries. But if somebody assumed a country from either our domain suffix or our domain registration location, they would have a 70% chance of being wrong!

So for large companies with multinational employees that centralize their email (like most do), the problem is thousands of times worse.

Here is another example. Should the 450,000 employees of Tata be assumed to work out of India or 120,000 Phillips employees be assumed to work out of the Netherlands? Do people from BP, GE, and Sony work in the UK, USA and Japan respectively?

Obviously there are better ways to determine a contact’s country. Here are seven different ways, generally ordered from most effective to least:

 

If you would like to read more:  https://4thoughtmarketing.com/dynamic-gated-form/?did=49

 

4Thought Marketing

Facebook

Twitter

Why don't you call us? 888-ELOQUA4 (888-356-7824)

As marketers and salespeople use LookBooks in Eloqua to package and deliver content to leads and prospects -- moving them faster through the funnel based on their level of engagement -- you may, naturally, want to receive real time alerts whenever a lead or prospect reaches a specific LookBook engagement threshold.

 

This can be accomplished by creating notification triggers that can be added your program or campaign workflows in Eloqua. If you're already familiar with Program Builder and the Campaign Canvas in Eloqua, follow the guideline below and you'll be one step further in accelerating the buyer journey in no time.

 

Step 1: Create a new program in Program Builder and feed it the Custom Object for the LookBook that you want to receive alerts for. Two important things to do here: Select the Custom Object that corresponds to the LookBook in question; and set the default member type field to Custom Object Records.

 

Screen Shot 2014-06-24 at 1.52.45 PM.png

 

 

Step 2: Edit program flow.

 

Screen Shot 2014-06-24 at 2.45.57 PM.png

 

 

Step 3: Add steps. First step "Import COs" select "Allow Custom Objects Records" only.

 

Screen Shot 2014-06-24 at 2.49.59 PM.png

Step 4: Edit step path >> Send to decision step

 

Screen Shot 2014-06-24 at 2.56.26 PM.png

Step 5: Custom Object Record field comparison. Define a decision rule. In my example, I want to check for all engagements with my LookBook, of 15 seconds or more. You can define alternative thresholds such as: tile views, etc

 

Screen Shot 2014-06-24 at 2.59.09 PM.png

 

 

Step 6: On the "Check Total Tile Views" decision step, use the picker to select "Edit Yes Path." Then "Send to new path." Select "Allow Custom Objects Records" only.

 

Screen Shot 2014-06-24 at 3.04.19 PM.png

 

Step 7: Send Process Member Report to Owner. Under the Action Paramaters >> Report >> Data Card Details. Select the Eloqua user to receive the reports for contacts who do not have an owner.

 

Screen Shot 2014-06-24 at 3.05.45 PM.png

Step 8: On the "Check Total Tile Views" decision step, use the picker to select "Edit No Path."

 

Screen Shot 2014-06-24 at 3.07.01 PM.png

 

Step 9: Define the "no path." In my example, I have set no action because I only want alerts for the yes case - when LookBook engagement is >15 seconds.

 

Screen Shot 2014-06-24 at 3.11.54 PM.png

 

Result! And here's a snippet of the alert email in my inbox when a contact had 15 or more seconds of engagement with my LookBook.

 

Screen Shot 2014-06-24 at 5.27.33 PM.png

 

Bonus: You can add an action in your campaign workflow (for example, the email campaign that sends this particular LookBook to your contacts) to trigger this program. Using the "Add to Program" button in campaign canvas.

 

In conclusion, creating real time alerts is the type of slightly advanced functionality that can make your LookBook - Eloqua integration even more useful and actionable. You can be very creative here in how you configure and trigger the alerts.

 

Got questions? Feedback? Looking forward to it! Drop a comment here or email me at anthony@lookbookhq.com

 

Don't forget to check out LookBooks on the AppCloud.

There's a lot of great info on Topliners about how to execute A/B tests using either the Campaign Canvas or Program Builder. So what should you be testing? There are the obvious choices: subject lines and CTA. But there are more!

 

Use this list below for more ideas on possible email features to test.

 

Best practices:

  • Test only one email feature at a time to accurately read results.
  • Keep a record of your testing and share it with others in your organization.

 

Buttons: color, size, text

Call to Action (CTA): location, copy, color, navigation path

Color: background, header, footer, text, buttons

Copy: text font, text length, text order, subject line, CTA

Design: total redesign, clean vs. clutter, images vs. icons

Form Elements: number of fields, size, copy, location

Frequency

Funnel: tie-in vs. independent from other parts of the funnel

Images: size, placement, clickable vs. not clickable, images vs. icons

Navigation: click path, conversion path, multiple landing pages vs. one

Offer: type, price, copy, location, size

Personalization: location, name vs. more details

Search Box

Social Share: placement, choices, default copy

Subject Line: personalization, copy, humor, offer

Testimonials: included vs. not included

Timing

Video: size, placement, clickable vs. not clickable

 

More resources (must join or be a member of the Eloqua Insiders group to access):

 

Sample Email Testing Matrix

Sample Landing Page Testing Matrix

Sample Form Testing Matrix

A/B Testing Summary List

 

Please comment below if you have more ideas!

 

Happy testing.

The most recent enhancement to our compact integration with the Oracle Marketing Cloud enables salespeople to utilize LookBooks in Eloqua For Sales: Engage & Profiler.

 

LookBooks for Sales allows Modern Marketers to empower sales teams with the right mix of content at each stage of the sales cycle. Salespeople can package and deliver marketing-approved content to prospects, and measure prospects' level of interest based on their engagement with the content. Salespeople can now run their own mini campaigns and send 1-1 messages using LookBooks in Eloqua Engage emails; with the engagement data in Eloqua Profiler to inform and accelerate the sales cycle.

 

The video below shows a quick demo of LookBooks in Eloqua Engage and Profiler. The slide deck that follows contains a comprehensive summary of LookBooks for Sales.

 

 

 

Looking forward to hearing your thoughts and questions. Please leave a comment below or email me at anthony@lookbookhq.com.



Filter Blog

By date: By tag: