The most recent enhancement to our compact integration with the Oracle Marketing Cloud enables salespeople to utilize LookBooks in Eloqua For Sales: Engage & Profiler.
LookBooks for Sales allows Modern Marketers to empower sales teams with the right mix of content at each stage of the sales cycle. Salespeople can package and deliver marketing-approved content to prospects, and measure prospects' level of interest based on their engagement with the content. Salespeople can now run their own mini campaigns and send 1-1 messages using LookBooks in Eloqua Engage emails; with the engagement data in Eloqua Profiler to inform and accelerate the sales cycle.
The video below shows a quick demo of LookBooks in Eloqua Engage and Profiler. The slide deck that follows contains a comprehensive summary of LookBooks for Sales.
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