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Yes, there is!


HTTP Protocol does not have a limit, but browsers and servers do. This is something that may come into play if you're building emails with blind form submit links, for example. The following are a few samples for character limits by browser:


Internet Explorer: 2,083

Mozilla Firefox: 65,500+ displayed; 100,000+ functional

Safari: 80,000+


As a best practice, use 2,000 characters or less to make sure your URLs work in every browser -- especially IE, which is used widely around the world. Other reasons to limit URL size include:


  • Servers the URL passes through may not recognize as many characters as your browser
  • Some browsers limit the characters of URLs for bookmarks or favorites


Happy URL creating.


Thanks for reading,


It's easy to add Dynamic Content to the Subject Line of your email...


IF you know these two things.


1. Keep the Dynamic Content text only.

2. In order to drag and drop your content into the Subject line, watch your cursor. What do I mean? If you try to drag the actual content on top of the Subject Line field, it doesn't stick. (See screenshot and notice that my mouse is ABOVE the Subject Line Field.)

Dynamic Subject Line-Not Correct.jpg


Instead, watch your cursor as you drag and drop the content. As soon as your cursor is inside of the Subject Line it changes from an arrow to a line. Then release your mouse and voila the Dynamic Content sticks in place. (Notice in the screen shot I have circled my cursor which has changed from an arrow and is inside the Subject Line field. Even though the Content appears below, when you release the drag and drop the content will now stick in the Subject Line.)


Dynamic Subject Line - Correct.jpg


Go forth and be dynamic!


Also, just as an FYI dynamic content that references Custom Objects will be a part of an upcoming Eloqua University class. If you are attending Modern Marketing Experience London in a few weeks look for the Effective Marketing with Custom Objects class on the Continuing Education day. The London class will be a two hour version. A three hour version of this course will be available for All Access Pass holders soon.

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