Do you market to BIG Companies, with multiple divisions and acquisitions? How do you treat them in your data?
You can treat them all as a single company -- and risk losing the kind of personalization you want in your marketing.
Is there another alternative?
What's the right way to handle these situations? How do you leverage Eloqua and your CRM systems to market to these organizations, providing the kind of personalization that's needed, while still getting the 'big picture' information for your own managers and executives?
Download this whitepaper and learn how.