Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients.
After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your email content opened, read and clicked!
Below are the few tips:
- Keep it short and sweet. Your subject line should be a maximum of 50 characters.
- No one likes talking to a robot. Never use “firstname.lastname@example.org.” It also stops people from adding your email to their address book.
- Use personalization in the subject to catch their eye. Adding recipient names adds a feeling of rapport.
- Do not try to get your email opened by making false promises.
- A/B testing is a great idea. You should use this on most of your content, and your email subject is no different.
- Asking a question in your subject line can also draw readers in.
- Do not overuse capitalization. Saying “OPEN NOW AND RECEIVE A FREE TRIAL” isn’t going to get you an email open... It’ll actually do the opposite.