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3 Posts authored by: 1110376

You may have seen the initial blog post on this topic some time ago - Announcing AutomatedMarketing -- Eloqua's home on Reddit.com - and today I have revamped the 'sidebar' for /r/AutomatedMarketing and added a quick link content library!

 

This means /r/AutomatedMarketing is not only your place for current news about Eloqua, marketing automation, and online best-practices, but it now also includes an index of hot topics i.e. a fast growing content library organized around popular search terms.

 

Need to find a large number of resources on a tricky topic? Click one of the links below to rapidly find all Eloqua-produced and Eloqua-related items on your topic of choice. It's great!

Q: I can find web pages anywhere, what's the advantage?

A: /r/AutomatedMarketing is a curated roundup of links created by Eloquans and pages read by Eloquans. It includes not only Topliners.com content and Eloqua.com material but instances where Eloqua's subject matter experts are talking about these vital issues all over the internet. Have a peek at the Joe Chernov, Joe Payne, or Dennis Dayman links below to quickly find their thoughts published all around the web.

 

Personally, I make use of /r/AutomatedMarketing as an index of online resources and find myself referencing it over and over again in my work activities to quickly call up the necessary information to assist clients and colleagues. I would invite you to try the same. Happy clicking!

 

 

Missed a topic? Let me know and I'll be sure to add it to the list!

 

AutomatedMarketing is approaching 100 subscribers, I'd love to see you help break the century mark. Also, Reddit allows sub-reddits to implement custom CSS styling to make each sub-reddit unique (example: http://www.reddit.com/r/TechNewsToday/).

 

Are you proficient at CSS? Want to pitch-in and help /r/AutomatedMarketing? Then please compose a standards-compliant CSS file to make AutomatedMarketing look snazzy and PM EloquaEmployee with a link to the source. I'll test it, and if approved, I'll see that your efforts are rewarded with an Eloqua-related prize!

Capture.PNGAfter a year of 'beta' testing, I'm now very pleased to invite you to Eloqua's space on Reddit.com -- http://www.reddit.com/r/AutomatedMarketing!

 

AutomatedMarketing is the place to discuss marketing automation solutions, strategies, demand generation, providers, and market conditions. This includes web marketing, email marketing, marketing segmentation, revenue growth, software capabilities, and more.

 

AutomatedMarketing is a great place to find out what Eloquans are reading and talking about including the most recent news, the best content from Topliners.com (75 links and counting!), best practices, and time saving tricks. It's been live for about a year and in that time I have compiled over 286 curated, searchable links! Quickly learn more about complex topics like: EU privacy regulation, lead scoring methodologies, content marketing strategies, and more by searching within AutomatedMarketing.

 

Have questions? Updates to the article? Advice? Links of your own that are too good not to share? Leave comments or submit content and get shiny upvotes for your efforts! Reddit is an astounding communication and information sharing platform that you can access in moments. Then, engage with other marketers, other Eloqua users, and the general internet! Vote on the things you like, downvote the things you don't, and customize your experience - Reddit is all about adapting to your interests and tastes, and hopefully, you'll want AutomatedMarketing as part of your own "front page"!

 

There is a ton of great stuff already in place over at AutomatedMarketing, all that we're missing is you! If you are already a Reddit user, please visit the page and subscribe. If you are new to Reddit but curious, the first step is a quick account registration (astonishingly painless). Sign up and start subscribing to 'sub-reddits' (AutomatedMarketing is an example of a 'sub-reddit'), and importantly, unsubscribing from the content areas you don't want. For example, I have one Reddit account - EloquaEmployee - for work and another for home. They use the same platform, but provide different experiences.

 

The Preferences page in the top right corner of any Reddit page will be important to read; there are a lot of valuable settings to familiarize yourself with.

 

Please consider this short list of other 'sub-reddits' you may wish to subscribe to, but there are thousands more to choose from:

 

 

For some idea of what to expect, here are the 5 most recent submissions for AutomatedMarketing:

 

 

The top 5 all time submissions at AutomatedMarketing by votes:

 

 

Please stay tuned to AutomatedMarketing and Topliners.com for more news about Reddit and the growing AutomatedMarketing community as I have some great ideas to come! I'd be happy to address any questions you may have and do feel free to private message me on Reddit with any questions or requests!

 

Thanks and happy Redditing!

 

 

*A big thanks to Egan Cheung, Michael Gray, and Heather Foeh for their assistance and encouragement on this project so far!

The questions has come up more than once recently, what are some best practices and methods for handling inactive or soft bounceback contacts in a database?

 

Please allow me to explain...

 

The best place to start is by creating a segment and populating it with filter criteria such as:

 

  • Has not been sent an email within the last X time (perhaps 1 year, but it can vary) AND
  • Has not submitted a form within the last X time AND
  • Has not opened an email within last X time AND
  • Has not clicked an email within last X time AND
  • etc...

 

This should create a segment that finds all contacts in the database that are inactive or not interacting with your marketing emails.

 

This of course can vary, so you may want to find people who have NOT been sent an email in the last 3 months AND who have NOT clicked on an email in the last 6 months. That would find people who have recently been marketed to, but have had no interaction for a longer period. All these criteria can be tuned and refined according to your best judgment taking into consideration the frequency of your marketing emails, business preferences, and so forth.

 

If you scroll through the list of filter criteria on the right hand side in the segment you will notice there are a significant number of ‘Not’ criteria that can work to find inactive or non-responsive contacts:

12-29-2011 5-14-47 PM.png

There are also several other options not captured not captured here.

 

From there, you can add other criteria such as:

 

  • Marked as hardbounceback OR
  • Marked as Soft bounceback

 

These two are new features introduced in our recent R4 release.

 

There are also other criteria such as “unsubscribed from groups” which could allow you to locate contacts who may also be unsubscribed from key marketing email groups and would allow you to remove people who have opted-out of your highest value content.

12-29-2011 5-18-40 PM.png

In the end, you will have a segment which has numerous grouped items combining different logical operators. Here is a quick example:

12-29-2011 5-34-57 PM.png

Recall that the AND criteria will only catch people who have not done X AND also not done Y – if a contact has done X, but not done Y, that contact will not be included in the filter as they must meet both criteria for the AND condition. As such, the logic that is used is almost as important as the filter criteria itself. Notice above that the ANDs are grouped together to represent marketing inactivity, and that the ORs are used as separate options based on status (not subscribed to ‘Event Invitations’ OR ‘marked as softbounceback within the last 6 months’).

 

Once the segment is created to your satisfaction, you could then load it into a re-engagement campaign in the campaign canvas as the top segment step. This campaign would send an email or two with appropriate wait steps to control timing. As well, there would be branching decision rules to determined if contacts took any actions on the specific re-engagement emails. If not, you would then send these inactive contacts to a campaign step that would populate a shared list. At this point, you will need to export this shared list and then conduct a contact upload with the upload purpose set to “Delete contacts.” (If your purpose is to remove inactive contacts from your database, that is.)

 

Much of this process can be reduced or expanded depending on your individual activity criteria and business objectives, but my hope is that this brief guide will point you in right direction to identify inactive contacts, to attempt to re-engage them, and then ultimately to delete those who are unresponsive from your database.

 

Please feel free to add comments or questions below!

 

- Ian

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