It's a distressing truth, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they shift from one company to another, they avoid of your email communication, or they dump that old AOL address they only use to fill out forms on websites.
As a marketer, it's your job to make sure you're frequently adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.
- 1) Create noteworthy email content. Your content needs to be incredible if you want people to stay subscribed -- and if you want them to forward it to their friends, family, and colleagues that aren't already on your email list.
- 2) Generate a new lead-gen offer -- like a free eBook or whitepaper -- and require visitors to provide their email address in order to download it.
- 3) Create a free, online tool or resource and have users sign up with their email address.
- 4) Add a QR code to your print marketing collateral that people can scan to opt in to your email database.
- 5) Encourage an online contest like a free giveaway, and have applicants sign up or submit with their email address.
- 6) Add an email signup call-to-action as a custom tab on your Facebook page.
- 7) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source.
- 8) Collect email addresses at offline events like trade shows, and import them into your database. Be sure to send these contacts a welcome email that confirms their opt-in to your list.
- 9) Short or Long? Subject Line Length:
The subject line is probably the single most important element that drives open rates. Bad subject lines, poor open rates. Good subject lines, good open rates. But what role does character length play?
We Think “shorter is better but email marketers still prefer “longer” subject lines to short ones, I recommend is 25-60 characters.
- 10) Subscription Age Tracking:
Open rates by subscription age
My observations show that for the First 12 months after sign up, the newer the subscriber, the higher the open rate. Recipients who signed up for your newsletter a month ago or less tend to open messages more frequently than those who signed up 3 to 6 months ago. However, subscribers who have been on a list for more than a year are more responsive, perhaps indicating that it takes time to build customer loyalty and sustain interest. This provides yet another reason to communicate with customers.
- 11) Timing Is Everything:
Open and click rates by day of the week
Open rates will vary significantly for the same email sent on different days, so timing is critical! This is another aspect of email marketing that is very easy to control in order to optimize your results.
- 12) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button so their networks, friends, and colleagues can sign up for your list. Include a "Subscribe" link at the bottom of your emails so those receiving the forwarded emails can easily opt-in, too.
- 13) Create a Google AdWords email capture ad or simply leverage paid search ads to link to a landing page with and email sign-up.
- 14) Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas.
- 13) When creating content for guest blogging opportunities, include a call-to-action and link for readers to subscribe to your site's blog or email database in your author byline.
- 14) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem.
- 15) Use your Facebook business page to promote an offer that requires an email address submission. In addition to creating a tab dedicated to email sign up, promote offers in your timeline and encourage your leads to share and like your offers on Facebook by adding a social sharing button on your landing pages and thank-you pages.
- 16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups, or recommends an offer as the answer to someone's question in LinkedIn Answers.
- 17) Promote offers and email signup through your Google+ business page by making use of your Google+ updates and your Google+ about section.
- 18) Leverage your company's YouTube channel. Add calls-to-action and URLs at the end of the videos you upload to encourage people to subscribe to your list, and include links to relevant landing pages in your videos' text descriptions.
Kind of story are you trying to share with your customers?
That Video can help customers better understand their own potential use of the product.
Product demos can get customers through the door, but you can keep them coming back with educational and instructional videos that provide detailed training and help users master the product.
Case Studies and Customer Testimonials
It's an often-cited statistic that potential customers trust their peers more than they do advertisements, and that word of mouth is a potent but elusive marketing tactic
When knowledge or services are your business, distributing intellectual capital with video can give customers a taste of your content and help reiterate messages across different mediums.
Behind the Scenes
One of the best ways to attract and keep customers is to make your brand presence human and personal. Behind the scenes videos give customers a glimpse into culture and operations, developing a sense of privileged insight and investment in a company's brand and people
- 19) Promote an ebook or relevant offer through an affiliate or partner email newsletter that targets a new but appropriate audience. This will give you access to a fresh subscriber base.
- 20) Encourage prospects in a traditional marketing campaign, like direct mail, to opt in to receive email communications instead. Include a URL to an online signup, and allow readers to opt out of direct mail. You'll even save some trees in the process!
- 21) Link to offers that capture email signups throughout your website. Don't make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on just about every page of your website.
- 22) Reinvigorate a stale email list with an opt-in campaign. Do you have an older list that you think is mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in and promising to remove all contacts who don't respond.
Market Research Chart Most Extensively used Strategies