Motiva AI's intelligent touchpoint frequency management for Eloqua
One of the key variables in campaign design is how often you send emails. Send too much email too often, and bad things follow.
- Unsubscribes go up
- IP, domain, and spam reputation damage
- Risk to your brand increases, and customer trust erodes.
Not good! But how much is too much email? And for whom?
We're releasing a new smart Frequency Management feature in Motiva AI along with some advanced analytics that help you:
1) Control sending at a global level,
2) override this when you have to on a campaign basis, and
3) understand the response behaviors in your population so you develop a sense of where your tradeoffs are in email send frequency.
To use it, just set a limit for emails in a single week, and Motiva AI will take care of the rest. Whatever you set here will control all Motiva AI intelligent canvas steps. So if you have a stoplight program or other limits in place for existing Eloqua email steps, they won't be affected.
You will also be able to tell Motiva in what priority order to evaluate and execute active campaigns. Drag to sort campaigns into descending order of priority as needed.
Motiva AI can even suggest a reasonable frequency setting based on your contacts' behavior across all campaigns.
Finally, we're noodling on some Motiva Intelligent Analytics to help you understand behavior and frequency tradeoffs from your contacts' history:
This frequency management feature sets the stage for further Motiva AI learning in the future - building on our learning over personalized messaging optimization, segments and audiences, send time, and more. Have a go for yourself here: https://cloudmarketplace.oracle.com/marketplace/en_US/listing/28113790