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Do It

32 Posts authored by: TJ Fields-Oracle

On December 11, 2011, the latest release of Eloqua hit production.  Along with this release, a new and exciting method of integration was also introduced.

 

Introducing Eloqua Cloud Components!

 

Cloud Components allow marketers to incorporate cloud-based content onto E10 Landing Pages using any number of the pre-built apps.


With just a few mouse clicks, a marketer can:

  • Increase engagement and conversions
  • Increase social engagement and awareness without a huge investment
  • Embed surveys, videos, RSS feeds, social widgets and more
  • Focus on building campaigns, not HTML
  • Increase marketing productivity

 

How does it work?

It’s as easy as 1-2-3…

  1. Create a landing page (Components are currently only available in the E10 Landing Page Editor)
  2. Choose a Cloud Component from the available list, and Drag and Drop it onto the page
  3. Double-Click to configure
Components1.PNG

Components2.PNG

 

Note: Cloud Components are enabled and disabled by an Eloqua Administrator for a given instance.

See How to turn on additional Cloud Components in your instance... for more details.

 

Click herehttp://www.eloqua.com/platform/social-suite/for more information on connecting social and revenue, and watch the video to get an idea of how the Social Cloud Components are being used today.

 

While pre-built Cloud Components are generally available for use by Eloqua customers today, coming soon will be a framework for developers to build custom components to integrate with other systems. 

 

Development documentation will be posted as it becomes available.

 


When it comes to the Eloqua API, the question of how to retrieve marketing activity data comes up from time to time.

 

Normally, Eloqua is set up to send activity data to an external CRM system, for example, Salesforce.  But what if you want to use a custom system not included “out-of-the-box” with Eloqua? This is where the Processed Activity Queue (PAQ) comes in.


In order to retrieve the activity data, the PAQ will first need to be enabled in the Eloqua instance.  To do this, a support case will need to be created.


Once the PAQ is enabled for the install, activity data will begin being collected by the system going forward.  The data is not retroactive, and the system stores up to 45 days worth before being purged.

 

Using the Eloqua API, the data can now be retrieved by a custom application, and loaded into an external CRM system.


If CRM integration is already configured for an Eloqua instance, the PAQ can still be enabled, but extra configuration will be required.  Please contact your CSM for details.

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