In Eloqua's R1 release (April 2012), changes will be made to what we at Eloqua refer to as our "Strict Mode" tracking feature. Currently, Eloqua allows clients to enable strict mode tracking which requires all web visitors to opt-into tracking before Eloqua can place a tracking cookie on their computer and thus track their activity on a client's website. Enhancements are being made to Strict Mode tracking to provide our clients with much more flexibility. These changes will come out in our R1 2012 release (April 2012,) and will allow our clients to be in accordance with the laws that each European Union (EU) member country must have in place by May of this year to abide by the EU privacy regulations.
Please see these two files on Topliners Eloqua Insiders for more detail on what Eloqua's new strict mode is and will enable you to do, as well as technical implementation document that outlines how to implement the new tracking scripts. Other related (past) posts are also outlined below.
Details on Upcoming Changes Strict Mode Tracking:
- Outline of the changes coming: http://topliners.eloqua.com/docs/DOC-2403
- Web tracking technical implementation document: http://topliners.eloqua.com/docs/DOC-2404
Previous post on EU privacy laws: http://topliners.eloqua.com/community/do_it/blog/2011/05/13/the-way-the-cookie-crumbles--new-eu-privacy-rules
List of countries that have implemented cookie laws: http://topliners.eloqua.com/docs/DOC-2374