A Complete summary for everyone on how to do A/B testing.
Headers (Size, color, text)
Static/ Dynamic/ Personalized
Image placements, relevancy/ Size/ Color
Quantity of the content, is it not enough, lot or reasonable.
Enough, less, lot, placement, relevancy.
Call to Action
Text, Image, placement on page
Size, placement, text
Control group based.
Several types of data, contact and account profile data, Lead Scores, etc.
Regions, Account Types, sales data, all types of data tailored to business/ industry.
Contacts by model or by sales
Contacts by historical/ various activities
Campaign/ Emails/ Surveys/ Registrations/ Events/ web visits
Intelligence data gathered via web analytics platform.
Buying Cycle stage:
Revenue bands/ Account Levels based
Small/Large Private/ Public, Employee Size, Tiers, etc.
How many clicks it takes to get to where you want customer to end up.