Skip navigation

Do It

1 Post authored by: apandya
apandya

A/B Testing Bible

Posted by apandya Sep 19, 2012

A Complete summary for everyone on how to do A/B testing.

 

Content:

            Email Templates

                        Color

                        Headers (Size, color, text)

                        Tag Lines

                        Body Copy

 

            Email Links

                        Text/image

 

            Sender

                        General/Individuals

 

            Subject Lines

                        Static/ Dynamic/ Personalized

 

            Image

                        Image placements, relevancy/ Size/ Color

 

            Quantity

                        Quantity of the content, is it not enough, lot or reasonable.

 

            Text

                        Enough, less, lot, placement, relevancy.

 

            Call to Action

                        Text, Image, placement on page

           

            Social Media

                        Size, placement, text

 

Data Split:

           

            Percentage based.

            Control group based.

            Random

 

Time Split:

            Week/Day/Hours

 

Data:

            Several types of data, contact and account profile data, Lead Scores, etc.

            Regions, Account Types, sales data, all types of data tailored to business/ industry.

 

Target:

            Contacts by model or by sales

 

Activity:

            Contacts by historical/ various activities

                        Campaign/ Emails/ Surveys/ Registrations/ Events/ web visits

 

Web Analytics:

            Intelligence data gathered via web analytics platform.

 

Buying Cycle stage:

            Lead/ Opportunity

 

BANT Criteria:

            Budget

            Authority

            Need

            Time

 

Revenue bands/ Account Levels based

            Small/Large Private/ Public, Employee Size, Tiers, etc.

 

Active/Inactive Contacts

 

Gates:

            How many clicks it takes to get to where you want customer to end up.

 

Multi-Channel

Filter Blog

By date: By tag: