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3 Posts authored by: artfulgeek

As marketers and salespeople use LookBooks in Eloqua to package and deliver content to leads and prospects -- moving them faster through the funnel based on their level of engagement -- you may, naturally, want to receive real time alerts whenever a lead or prospect reaches a specific LookBook engagement threshold.

 

This can be accomplished by creating notification triggers that can be added your program or campaign workflows in Eloqua. If you're already familiar with Program Builder and the Campaign Canvas in Eloqua, follow the guideline below and you'll be one step further in accelerating the buyer journey in no time.

 

Step 1: Create a new program in Program Builder and feed it the Custom Object for the LookBook that you want to receive alerts for. Two important things to do here: Select the Custom Object that corresponds to the LookBook in question; and set the default member type field to Custom Object Records.

 

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Step 2: Edit program flow.

 

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Step 3: Add steps. First step "Import COs" select "Allow Custom Objects Records" only.

 

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Step 4: Edit step path >> Send to decision step

 

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Step 5: Custom Object Record field comparison. Define a decision rule. In my example, I want to check for all engagements with my LookBook, of 15 seconds or more. You can define alternative thresholds such as: tile views, etc

 

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Step 6: On the "Check Total Tile Views" decision step, use the picker to select "Edit Yes Path." Then "Send to new path." Select "Allow Custom Objects Records" only.

 

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Step 7: Send Process Member Report to Owner. Under the Action Paramaters >> Report >> Data Card Details. Select the Eloqua user to receive the reports for contacts who do not have an owner.

 

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Step 8: On the "Check Total Tile Views" decision step, use the picker to select "Edit No Path."

 

Screen Shot 2014-06-24 at 3.07.01 PM.png

 

Step 9: Define the "no path." In my example, I have set no action because I only want alerts for the yes case - when LookBook engagement is >15 seconds.

 

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Result! And here's a snippet of the alert email in my inbox when a contact had 15 or more seconds of engagement with my LookBook.

 

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Bonus: You can add an action in your campaign workflow (for example, the email campaign that sends this particular LookBook to your contacts) to trigger this program. Using the "Add to Program" button in campaign canvas.

 

In conclusion, creating real time alerts is the type of slightly advanced functionality that can make your LookBook - Eloqua integration even more useful and actionable. You can be very creative here in how you configure and trigger the alerts.

 

Got questions? Feedback? Looking forward to it! Drop a comment here or email me at anthony@lookbookhq.com

 

Don't forget to check out LookBooks on the AppCloud.

The most recent enhancement to our compact integration with the Oracle Marketing Cloud enables salespeople to utilize LookBooks in Eloqua For Sales: Engage & Profiler.

 

LookBooks for Sales allows Modern Marketers to empower sales teams with the right mix of content at each stage of the sales cycle. Salespeople can package and deliver marketing-approved content to prospects, and measure prospects' level of interest based on their engagement with the content. Salespeople can now run their own mini campaigns and send 1-1 messages using LookBooks in Eloqua Engage emails; with the engagement data in Eloqua Profiler to inform and accelerate the sales cycle.

 

The video below shows a quick demo of LookBooks in Eloqua Engage and Profiler. The slide deck that follows contains a comprehensive summary of LookBooks for Sales.

 

 

 

Looking forward to hearing your thoughts and questions. Please leave a comment below or email me at anthony@lookbookhq.com.



What it is, where it lives, and how marketers can use it.


Last year, LookBook became a fully integrated part of the Oracle Marketing Cloud (formerly Eloqua AppCloud), giving marketers and salespeople the ability to package and deliver visual engaging content to your channels, gain insight to their level of engagement, and incorporate this data into your nurturing programs.

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LookBook engagement data is a powerful instrument for amplifying your Eloqua machine; moving prospects faster through the funnel based on their Digital Body Language, better qualifying leads, and accelerating the buyer’s journey. That's what we call marketing gold!


The compact, robust integration of LookBook and Oracle-Eloqua ensures that you can use LookBook engagement data across the vast array of tools and functionality available to marketers in Oracle-Eloqua for activities related to targeting and segmentation, lead management, campaign management, and sales enablement.


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The slide deck below provides a comprehensive overview of the why, what, and where of LookBook engagement data; plus how you can use it in Eloqua. It's an easy (and hopefully informative) read.


Looking forward to hearing your thoughts and questions! Please leave a comment below or email me atanthony@lookbookhq.com . Also see the LookBook AppCloud listing for more.

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