There are a number of laws and regulations that dictate how organizations are allowed to market their products and services. These regulations include what organizations can say about their products and services as well as their competitors and their products.  They also regulate how often organizations can market by e-mail, their use of the internet, and what information can be collected as well as how it's used.  This can become a virtual landmine for marketers and they must partner with their legal and compliance teams in order to navigate.  Many marketers ask, "What regulation and compliance research is required and what are the best sources of information?"

 

As we've seen in previous compliance posts, you cannot take a set-it-and-forget approach to compliance.  To successfully meet compliance objectives, marketers must commit to developing a culture with compliance as a focus.  This requires a consistent effort to align with compliance and legal team.  It also demands marketers make the effort to research and elf-educate on regulations affecting their communications. 13-Compliance.png

 

As Ryan Coats stated, "I like to start at the source of the policy or regulation.  Going to the governing entity's website usually gets you the key requirements for compliance. Not sure who the governing body is? Google is your friend, especially if you know the law or legislation you're researching.  Once you've gathered the key requirements you can look for other sources to augment your understanding, or as I usually find, give you information in simple and easier to understand terminology."

 

If you don't have a specific policy or regulation you're researching you can approach compliance proactively by leveraging industry experts like SiriusDecisions, MarketingSherpa and Gartner as well as many local and regional groups.  Here are 30 additional compliance resources for marketers.

 

National Business Group on Health

Global Business Group on Health

American Bankers Association Compliance Resources

ESPC

AMA

Governance, Risk and Compliance Management (GRC)

Regulatory Compliance Association

IT Governance, Risk & Compliance

Health Care Compliance Association (HCCA)

Risk, Audit, and Compliance Executives (RACE)

cGMP Compliance

Governance, Risk & Compliance

Insurance Legal/Compliance Professionals

International Compliance Requirements for Commercial Email Marketers

EU Countries With Cookie Laws Implemented

DMA-eec New International Privacy Guide for Email Marketers

Email Deliverability and Privacy Grande Guide

Canada's Anti-Spam Legislation (CASL)

The Dos and Donts of Compliance

Digital Marketing According to HIPAA - Pharmaceutical Companies

Digital Marketing According to HIPAA - Providers and Payers

How Do You Balance Both Compliance and Marketing Best Practices?

Five Social Media Compliance Best Practices for Financial Institutions

How to Align Sunshine Act Compliance with Health Care Professionals Event Practices

How to Market Effectively and Get Past the *Bleeping* Attorneys

7 HIPAA Best Practices for Health and Life Science Marketers

Compliance Is Not Just About Technology, It's Also About Culture

Beg, Borrow, or Steal?  Which is the Correct Approach to Compliance Resources?

"We're Deal-Makers, Not Deal-Breakers": Legal's Recommendations to Marketers

Hold Off on Approval High-Fives: 3 Marketing Compliance Best Practices and Tactics for Executing Against Each

Which compliance resources would you add to this list?