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Life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences. Modern Marketers in life sciences are delivering personalized messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.

 

Get the 360? customer view with Digital Body Language.

Create and send highly personalized communications across all channels. Target and segment dynamically according to audience. Use social, profile, and website data to trigger automated communications for immediate engagement with prescribers, providers, and other healthcare professionals.

 

Design and deliver 1:1 conversations.

 

Build targeted campaigns to start conversations that build relationships.  Achieve 1:1 personalization by truly knowing audiences with marketing automation.  Increase engagement with integrated content marketing personalized by persona.

 

Multichannel Marketing Best Practice Content

5 Tips For Improving Medical Education Event Outcomes

A New Tactic To Drive Sample And Trial Requests

Eight Engagement Opportunities Life Sciences Companies Should Seize

The Life Sciences' Tireless, And Unrealistic, Pursuit Of Marketing Perfection

The 4 Ps of Life Sciences Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients

Does Multichannel Marketing Have to Result in Multiple Scoring Models?

10 Seismic Shifts Creating New Opportunities for Life Sciences Marketers

Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement

12 Practices to Enhance Your Medication Adherence Programs

Are You Adjusting Communications for the Future of Formularies?

A Prescription for Effective Targeting; Does Your Contact Strategy Support the Changing Sales Model?

Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?

36 Points to Ponder; How Health and Life Science Companies Can Audit Their Marketing Effectiveness

6 Ways Marketing Automation Can Increase Payor Star Ratings

Evidence of Pharma's Commitment to Patients; 33 Tweets, 3 Themes, 2 Events, and 1 Common Thread

Has CRM Become Irrelevant in the Pharmaceutical Industry?

Provider Education; How Baylor is Enabling Its Provider Team

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

Life Sciences Project Green Light: How Marketer's Can Gain Corporate Buy-in

Purpose, Participation, Promotion; Considerations for Patient Community Development

Is Account Based Marketing Possible In Life Sciences? The Answer Is Yes And Here's How

Health and Life Science Companies Face A New Challenge In Sales; Overcoming the Skeptical and Frugal Buying Committee

Developing a Driveway-to-Driveway Experience For Your Patients

32 Questions for Life Science Companies to Answer as They Consider Future Marketing Technology Investments

6 Key Takeaways For The New Healthcare Experience

Tips for Adjusting Your Marketing and Sales Strategy Around the Role of Integrated Delivery Networks

 

Sales and Marketing Alignment Best Practice Content

Who Should Own eDetailing, Marketing or Sales?

How To Increase Inbound eDetailing Opportunities

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

 

Content Marketing Best Practice Content

7 Best Practices for Engaging With Key Opinion Leaders

How to Extend the Reach of Your eHealth Newsletters and Wellness Communications

Pharmaceutical Companies Have Identified the Best Content Strategists

Amplify the Voice of Your Patient Opinion Leaders

How Pharmaceutical Companies Can Meet the Demands of Content Development, Align with the Wellness Conversation, and Build Credibility

How to Drive Education and Awareness around Biosimiliars

Healthcare Marketing; Moving from a Population Approach to an Individual Approach

Advice On Balancing the Patient Experience With Brand Engagement

 

Social Media Best Practice Content

Life Sciences Companies Can Now Extend the Value of Social Listening

12 Sales Enablement Practices for Life Science Companies

 

Compliance Best Practice Content

International Compliance Requirements for Commercial Email Marketers

EU Countries With Cookie Laws Implemented

DMA-eec New International Privacy Guide for Email Marketers

Email Deliverability and Privacy Grande Guide

Canada's Anti-Spam Legislation (CASL)

The Dos and Dont's of Compliance

Digital Marketing According to HIPAA - Pharmaceutical Companies

Digital Marketing According to HIPAA - Providers and Payers

 

 

As I do research and read to keep myself in the loop, I like to share what I find as additional resources. Here is a recent report from Deloitte, in case you haven't seen it:

 

http://deloitte.wsj.com/cfo/files/2015/01/us_2015-life-sciences-outlook.pdf


Remember, sharing is caring, so feel free to post what you find out there!

I love to see some great examples of engagement so if you have any to share, please post or send me a message!

If you need ideas or inspiration, here is Greg Cohen's 2014 presentation "Multichannel patient engagement through social media". Really nicely done.

 

http://www.eyeforpharma.com/multichannelusa/content.php


Check it out.

Just a few links that may be useful for anyone interested in Life Sciences regulations:

 

State of Compliance 2014 - Pharmaceutical and life sciences industry brief from PWC

http://www.pwc.com/us/en/risk-management/state-of-compliance-survey/assets/pwc-soc-pharma-and-life-sciences.pdf

 

Deloitte - A tall order to  fill: Enrolling young adults in health insurance

http://www2.deloitte.com/content/dam/Deloitte/us/Documents/life-sciences-health-care/us-chs-a-tall-order-to-fall.pdf

 

Navigant Center for Healthcare Research and Policy Analysis

http://www.naviganthrp.com/pulse-weekly/

 

Taking Flight: Pharm Exec's Top 50 Pharma Companies 2015

http://www.pharmexec.com/taking-flight-pharm-execs-top-50-pharma-companies-2015

 

A simplified ACA timeline:

http://www.optimahealth.com/healthreform/Pages/HealthReformTimeline.aspx

 

Policy and Medicine

http://www.policymed.com/

 

The National Health Care Anti-Fraud Association

http://www.nhcaa.org/

 

America's Health Insurance Plans

http://www.ahip.org/