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Life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences. Modern Marketers in life sciences are delivering personalized messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.

 

Get the 360? customer view with Digital Body Language.

Create and send highly personalized communications across all channels. Target and segment dynamically according to audience. Use social, profile, and website data to trigger automated communications for immediate engagement with prescribers, providers, and other healthcare professionals.

 

Design and deliver 1:1 conversations.

 

Build targeted campaigns to start conversations that build relationships.  Achieve 1:1 personalization by truly knowing audiences with marketing automation.  Increase engagement with integrated content marketing personalized by persona.

 

Multichannel Marketing Best Practice Content

These Are The Most Talked About Trends In Pharma Marketing

5 Tips For Improving Medical Education Event Outcomes

These Are The Most Talked About Trends In Pharma Marketing

A New Tactic To Drive Sample And Trial Requests

Eight Engagement Opportunities Life Sciences Companies Should Seize

The Life Sciences' Tireless, And Unrealistic, Pursuit Of Marketing Perfection

The 4 Ps of Life Sciences Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients

Does Multichannel Marketing Have to Result in Multiple Scoring Models?

10 Seismic Shifts Creating New Opportunities for Life Sciences Marketers

Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement

Patient-centricity is the Future of Profitability

12 Practices to Enhance Your Medication Adherence Programs

Are You Adjusting Communications for the Future of Formularies?

A Prescription for Effective Targeting; Does Your Contact Strategy Support the Changing Sales Model?

Overcoming Your Company's Fear of the Unknown

Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?

How to Align Sunshine Act Compliance with Health Care Professionals Event Practices

36 Points to Ponder; How Health and Life Science Companies Can Audit Their Marketing Effectiveness

6 Ways Marketing Automation Can Increase Payor Star Ratings

Leaders in Healthcare Offer Their Advice for Effective Marketing Engagement

How to Evolve Your Marketing Team from a Cost Center to a Cost Recovery Hub

Evidence of Pharma's Commitment to Patients; 33 Tweets, 3 Themes, 2 Events, and 1 Common Thread

Has CRM Become Irrelevant in the Pharmaceutical Industry?

Provider Education; How Baylor is Enabling Its Provider Team

How Marketing Can Help Address the Top Health Industry Issues of 2015

Healthcare Engagement Must Start Here; 18 Tweetable Takeaways from the Employer Health Care Conference

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

HIMSS15 Delivers on Innovation and Discovery

Life Sciences Project Green Light: How Marketer's Can Gain Corporate Buy-in

Purpose, Participation, Promotion; Considerations for Patient Community Development

Is Account Based Marketing Possible In Life Sciences? The Answer Is Yes And Here's How

Health and Life Science Companies Face A New Challenge In Sales; Overcoming the Skeptical and Frugal Buying Committee

Developing a Driveway-to-Driveway Experience For Your Patients

32 Questions for Life Science Companies to Answer as They Consider Future Marketing Technology Investments

6 Key Takeaways For The New Healthcare Experience

Tips for Adjusting Your Marketing and Sales Strategy Around the Role of Integrated Delivery Networks

Are You Focusing Digital Media Buying Based On Guesses Or Goals?

 

Sales and Marketing Alignment Best Practice Content

Who Should Own eDetailing, Marketing or Sales?

How To Increase Inbound eDetailing Opportunities

A Prescription for Effective Modern Marketing: Aligning Healthcare Providers with the Patient Experience

GPOs Friend or Foe; 5 Best Practices for Overcoming the Complexity of Group Purchasing Organizations

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?

Top Considerations for Population Health and Personalized Care

Techniques Implemented By Life Science Companies to Improve Marketing and Sales Alignment

 

Content Marketing Best Practice Content

Is Video in the Pharma and Biotech Space Measuring a Return?

Should Pharma Marketers Strive for Content Consumption or Engagement?

How to Include Payers and Regulators into Your Communication Strategy

7 Best Practices for Engaging With Key Opinion Leaders

How to Meet the Demands of Intelligent Content in Life Sciences and Healthcare

How to Extend the Reach of Your eHealth Newsletters and Wellness Communications

How Pharmaceutical Companies Can Address the Needs of Payers

Pharmaceutical Companies Have Identified the Best Content Strategists

Amplify the Voice of Your Patient Opinion Leaders

The Engagement Code-Breaker; Content Best Practices for Pharmaceuticals

How Pharmaceutical Companies Can Meet the Demands of Content Development, Align with the Wellness Conversation, and Build Credibility

6 Content Effectiveness Considerations for Life Science Companies

Content Suggestions for Social Media in the Life Sciences

How to Drive Education and Awareness around Biosimiliars

Healthcare Marketing; Moving from a Population Approach to an Individual Approach

Closing the Content Gap In Health and Life Sciences; An Interview With Buddy Scalera

Advice On Balancing the Patient Experience With Brand Engagement

 

Social Media Best Practice Content

How the Pharma and Biotech Industry is Using Social Media While Remaining Compliant

2 Pharmaceutical Companies Growing Awareness through Social Media

Life Sciences Companies Can Now Extend the Value of Social Listening

12 Sales Enablement Practices for Life Science Companies

Content Suggestions for Social Media in the Life Sciences

14 Tweetable Takeaways from eyeforpharma Philadelphia 2014

After the Tweet: 9 Insights and Actions From #HIMSS15

 

Compliance Best Practice Content

International Compliance Requirements for Commercial Email Marketers

EU Countries With Cookie Laws Implemented

DMA-eec New International Privacy Guide for Email Marketers

Email Deliverability and Privacy Grande Guide

Canada's Anti-Spam Legislation (CASL)

The Dos and Dont's of Compliance

Digital Marketing According to HIPAA - Pharmaceutical Companies

Digital Marketing According to HIPAA - Providers and Payers

How Do You Balance Both Compliance and Marketing Best Practices?

How to Align Sunshine Act Compliance with Health Care Professionals Event Practices

How to Market Effectively and Get Past the *Bleeping* Attorneys

7 HIPAA Best Practices for Health and Life Science Marketers

3 Organizations Addressing Consumer-Patient Health Communication Requirements

Beg, Borrow, or Steal?  Which is the Correct Approach to Compliance Resources?

 

Life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences. Modern Marketers in life sciences are delivering personalized messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.

 

Get the 360? customer view with Digital Body Language.

Create and send highly personalized communications across all channels. Target and segment dynamically according to audience. Use social, profile, and website data to trigger automated communications for immediate engagement with prescribers, providers, and other healthcare professionals.

 

Design and deliver 1:1 conversations.

 

Build targeted campaigns to start conversations that build relationships.  Achieve 1:1 personalization by truly knowing audiences with marketing automation.  Increase engagement with integrated content marketing personalized by persona.

 

Multichannel Marketing Best Practice Content

These Are The Most Talked About Trends In Pharma Marketing

5 Tips For Improving Medical Education Event Outcomes

These Are The Most Talked About Trends In Pharma Marketing

A New Tactic To Drive Sample And Trial Requests

Eight Engagement Opportunities Life Sciences Companies Should Seize

The Life Sciences' Tireless, And Unrealistic, Pursuit Of Marketing Perfection

The 4 Ps of Life Sciences Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients

Does Multichannel Marketing Have to Result in Multiple Scoring Models?

10 Seismic Shifts Creating New Opportunities for Life Sciences Marketers

Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement

Patient-centricity is the Future of Profitability

12 Practices to Enhance Your Medication Adherence Programs

Are You Adjusting Communications for the Future of Formularies?

A Prescription for Effective Targeting; Does Your Contact Strategy Support the Changing Sales Model?

Overcoming Your Company's Fear of the Unknown

Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?

How to Align Sunshine Act Compliance with Health Care Professionals Event Practices

36 Points to Ponder; How Health and Life Science Companies Can Audit Their Marketing Effectiveness

6 Ways Marketing Automation Can Increase Payor Star Ratings

Leaders in Healthcare Offer Their Advice for Effective Marketing Engagement

How to Evolve Your Marketing Team from a Cost Center to a Cost Recovery Hub

Evidence of Pharma's Commitment to Patients; 33 Tweets, 3 Themes, 2 Events, and 1 Common Thread

Has CRM Become Irrelevant in the Pharmaceutical Industry?

Provider Education; How Baylor is Enabling Its Provider Team

How Marketing Can Help Address the Top Health Industry Issues of 2015

Healthcare Engagement Must Start Here; 18 Tweetable Takeaways from the Employer Health Care Conference

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

HIMSS15 Delivers on Innovation and Discovery

Life Sciences Project Green Light: How Marketer's Can Gain Corporate Buy-in

Purpose, Participation, Promotion; Considerations for Patient Community Development

Is Account Based Marketing Possible In Life Sciences? The Answer Is Yes And Here's How

Health and Life Science Companies Face A New Challenge In Sales; Overcoming the Skeptical and Frugal Buying Committee

Developing a Driveway-to-Driveway Experience For Your Patients

32 Questions for Life Science Companies to Answer as They Consider Future Marketing Technology Investments

6 Key Takeaways For The New Healthcare Experience

Tips for Adjusting Your Marketing and Sales Strategy Around the Role of Integrated Delivery Networks

Are You Focusing Digital Media Buying Based On Guesses Or Goals?

 

Sales and Marketing Alignment Best Practice Content

Who Should Own eDetailing, Marketing or Sales?

How To Increase Inbound eDetailing Opportunities

A Prescription for Effective Modern Marketing: Aligning Healthcare Providers with the Patient Experience

GPOs Friend or Foe; 5 Best Practices for Overcoming the Complexity of Group Purchasing Organizations

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?

Top Considerations for Population Health and Personalized Care

Techniques Implemented By Life Science Companies to Improve Marketing and Sales Alignment

 

Content Marketing Best Practice Content

Is Video in the Pharma and Biotech Space Measuring a Return?

Should Pharma Marketers Strive for Content Consumption or Engagement?

How to Include Payers and Regulators into Your Communication Strategy

7 Best Practices for Engaging With Key Opinion Leaders

How to Meet the Demands of Intelligent Content in Life Sciences and Healthcare

How to Extend the Reach of Your eHealth Newsletters and Wellness Communications

How Pharmaceutical Companies Can Address the Needs of Payers

Pharmaceutical Companies Have Identified the Best Content Strategists

Amplify the Voice of Your Patient Opinion Leaders

The Engagement Code-Breaker; Content Best Practices for Pharmaceuticals

How Pharmaceutical Companies Can Meet the Demands of Content Development, Align with the Wellness Conversation, and Build Credibility

6 Content Effectiveness Considerations for Life Science Companies

Content Suggestions for Social Media in the Life Sciences

How to Drive Education and Awareness around Biosimiliars

Healthcare Marketing; Moving from a Population Approach to an Individual Approach

Closing the Content Gap In Health and Life Sciences; An Interview With Buddy Scalera

Advice On Balancing the Patient Experience With Brand Engagement

 

Social Media Best Practice Content

How the Pharma and Biotech Industry is Using Social Media While Remaining Compliant

2 Pharmaceutical Companies Growing Awareness through Social Media

Life Sciences Companies Can Now Extend the Value of Social Listening

12 Sales Enablement Practices for Life Science Companies

Content Suggestions for Social Media in the Life Sciences

14 Tweetable Takeaways from eyeforpharma Philadelphia 2014

After the Tweet: 9 Insights and Actions From #HIMSS15

 

Compliance Best Practice Content

International Compliance Requirements for Commercial Email Marketers

EU Countries With Cookie Laws Implemented

DMA-eec New International Privacy Guide for Email Marketers

Email Deliverability and Privacy Grande Guide

Canada's Anti-Spam Legislation (CASL)

The Dos and Dont's of Compliance

Digital Marketing According to HIPAA - Pharmaceutical Companies

Digital Marketing According to HIPAA - Providers and Payers

How Do You Balance Both Compliance and Marketing Best Practices?

How to Align Sunshine Act Compliance with Health Care Professionals Event Practices

How to Market Effectively and Get Past the *Bleeping* Attorneys

7 HIPAA Best Practices for Health and Life Science Marketers

3 Organizations Addressing Consumer-Patient Health Communication Requirements

Beg, Borrow, or Steal?  Which is the Correct Approach to Compliance Resources?

 

Roche/Genentech is a leading biotechnology company that discovers, develops, manufactures, and commercializes biotherapeutics for significant unmet medical needs. Considered the founder of the biotechnology industry, Roche/Genentech has been delivering on the promise of biotechnology for more than 30 years, using human genetic information to discover, develop, manufacture and commercialize medicines to treat patients with serious or life-threatening medical conditions. Today, Roche/Genentech is among the world's leading biotech companies, with multiple products on the market and more than 100 projects in their pipeline.


Genentech?s Interactive Marketing Department within the Commercial organization realizes the power of a sophisticated Campaign Management platform and aims to partner with a best-in-class solution provider to develop a campaign management solution that will enable it to meet its goals and service its functional needs.

 

Like Genentech, life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences. Modern Marketers in life sciences are delivering personalized messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.

 

Get the 360? customer view with Digital Body Language.

Create and send highly personalized communications across all channels. Target and segment dynamically according to audience. Use social, profile, and website data to trigger automated communications for immediate engagement with prescribers, providers, and other healthcare professionals.

 

Design and deliver 1:1 conversations.

 

Build targeted campaigns to start conversations that build relationships.  Achieve 1:1 personalization by truly knowing audiences with marketing automation.  Increase engagement with integrated content marketing personalized by persona.

 

Multichannel Marketing Best Practice Content

These Are The Most Talked About Trends In Pharma Marketing

5 Tips For Improving Medical Education Event Outcomes

These Are The Most Talked About Trends In Pharma Marketing

A New Tactic To Drive Sample And Trial Requests

Eight Engagement Opportunities Life Sciences Companies Should Seize

The Life Sciences' Tireless, And Unrealistic, Pursuit Of Marketing Perfection

The 4 Ps of Life Sciences Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients

Does Multichannel Marketing Have to Result in Multiple Scoring Models?

10 Seismic Shifts Creating New Opportunities for Life Sciences Marketers

Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement

Patient-centricity is the Future of Profitability

12 Practices to Enhance Your Medication Adherence Programs

Are You Adjusting Communications for the Future of Formularies?

A Prescription for Effective Targeting; Does Your Contact Strategy Support the Changing Sales Model?

Overcoming Your Company's Fear of the Unknown

Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?

How to Align Sunshine Act Compliance with Health Care Professionals Event Practices

36 Points to Ponder; How Health and Life Science Companies Can Audit Their Marketing Effectiveness

6 Ways Marketing Automation Can Increase Payor Star Ratings

Leaders in Healthcare Offer Their Advice for Effective Marketing Engagement

How to Evolve Your Marketing Team from a Cost Center to a Cost Recovery Hub

Evidence of Pharma's Commitment to Patients; 33 Tweets, 3 Themes, 2 Events, and 1 Common Thread

Has CRM Become Irrelevant in the Pharmaceutical Industry?

Provider Education; How Baylor is Enabling Its Provider Team

How Marketing Can Help Address the Top Health Industry Issues of 2015

Healthcare Engagement Must Start Here; 18 Tweetable Takeaways from the Employer Health Care Conference

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

HIMSS15 Delivers on Innovation and Discovery

Life Sciences Project Green Light: How Marketer's Can Gain Corporate Buy-in

Purpose, Participation, Promotion; Considerations for Patient Community Development

Is Account Based Marketing Possible In Life Sciences? The Answer Is Yes And Here's How

Health and Life Science Companies Face A New Challenge In Sales; Overcoming the Skeptical and Frugal Buying Committee

Developing a Driveway-to-Driveway Experience For Your Patients

32 Questions for Life Science Companies to Answer as They Consider Future Marketing Technology Investments

6 Key Takeaways For The New Healthcare Experience

Tips for Adjusting Your Marketing and Sales Strategy Around the Role of Integrated Delivery Networks

Are You Focusing Digital Media Buying Based On Guesses Or Goals?

 

Sales and Marketing Alignment Best Practice Content

Who Should Own eDetailing, Marketing or Sales?

How To Increase Inbound eDetailing Opportunities

A Prescription for Effective Modern Marketing: Aligning Healthcare Providers with the Patient Experience

GPOs Friend or Foe; 5 Best Practices for Overcoming the Complexity of Group Purchasing Organizations

Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?

Top Considerations for Population Health and Personalized Care

Techniques Implemented By Life Science Companies to Improve Marketing and Sales Alignment

 

Content Marketing Best Practice Content

Is Video in the Pharma and Biotech Space Measuring a Return?

Should Pharma Marketers Strive for Content Consumption or Engagement?

How to Include Payers and Regulators into Your Communication Strategy

7 Best Practices for Engaging With Key Opinion Leaders

How to Meet the Demands of Intelligent Content in Life Sciences and Healthcare

How to Extend the Reach of Your eHealth Newsletters and Wellness Communications

How Pharmaceutical Companies Can Address the Needs of Payers

Pharmaceutical Companies Have Identified the Best Content Strategists

Amplify the Voice of Your Patient Opinion Leaders

The Engagement Code-Breaker; Content Best Practices for Pharmaceuticals

How Pharmaceutical Companies Can Meet the Demands of Content Development, Align with the Wellness Conversation, and Build Credibility

6 Content Effectiveness Considerations for Life Science Companies

Content Suggestions for Social Media in the Life Sciences

How to Drive Education and Awareness around Biosimiliars

Healthcare Marketing; Moving from a Population Approach to an Individual Approach

Closing the Content Gap In Health and Life Sciences; An Interview With Buddy Scalera

Advice On Balancing the Patient Experience With Brand Engagement

 

Social Media Best Practice Content

How the Pharma and Biotech Industry is Using Social Media While Remaining Compliant

2 Pharmaceutical Companies Growing Awareness through Social Media

Life Sciences Companies Can Now Extend the Value of Social Listening

12 Sales Enablement Practices for Life Science Companies

Content Suggestions for Social Media in the Life Sciences

14 Tweetable Takeaways from eyeforpharma Philadelphia 2014

After the Tweet: 9 Insights and Actions From #HIMSS15

 

Compliance Best Practice Content

International Compliance Requirements for Commercial Email Marketers

EU Countries With Cookie Laws Implemented

DMA-eec New International Privacy Guide for Email Marketers

Email Deliverability and Privacy Grande Guide

Canada's Anti-Spam Legislation (CASL)

The Dos and Dont's of Compliance

Digital Marketing According to HIPAA - Pharmaceutical Companies

Digital Marketing According to HIPAA - Providers and Payers

How Do You Balance Both Compliance and Marketing Best Practices?

How to Align Sunshine Act Compliance with Health Care Professionals Event Practices

How to Market Effectively and Get Past the *Bleeping* Attorneys

7 HIPAA Best Practices for Health and Life Science Marketers

3 Organizations Addressing Consumer-Patient Health Communication Requirements

Beg, Borrow, or Steal?  Which is the Correct Approach to Compliance Resources?

Is Marketing R&D Justifiable in the Pharma and Biotech Industry?
How the Pharma and Biotech Industry is Using Social Media While Remaining Compliant
5 Tips For Improving Medical Education Event Outcomes
Who Should Own eDetailing, Marketing or Sales?
These Are The Most Talked About Trends In Pharma Marketing
Is Video in the Pharma and Biotech Space Measuring a Return?
6 Ways Marketing Automation Can Increase Payor Star Ratings
A New Tactic To Drive Sample And Trial Requests
How To Increase Inbound eDetailing Opportunities
How to Market Effectively and Get Past the *Bleeping* Attorneys
The Life Sciences' Tireless, And Unrealistic, Pursuit Of Marketing Perfection
Eight Engagement Opportunities Life Sciences Companies Should Seize
The 4 Ps of Life Sciences Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients
Does Multichannel Marketing Have to Result in Multiple Scoring Models?
10 Seismic Shifts Creating New Opportunities for Life Sciences Marketers
Should Pharma Marketers Strive for Content Consumption or Engagement?
How to Include Payers and Regulators into Your Communication Strategy
7 Best Practices for Engaging With Key Opinion Leaders
How to Meet the Demands of Intelligent Content in Life Sciences and Healthcare
A Prescription for Sales and Marketing Alignment
How to Extend the Reach of Your eHealth Newsletters and Wellness Communications
2 Pharmaceutical Companies Growing Awareness through Social Media
Leaders in Healthcare Offer Their Advice for Effective Marketing Engagement
Life Sciences Companies Can Now Extend the Value of Social Listening
Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement
Patient-centricity is the Future of Profitability
14 Tweetable Takeaways from eyeforpharma Philadelphia 2014
How Pharmaceutical Companies Can Address the Needs of Payers
12 Practices to Enhance Your Medication Adherence Programs
Pharmaceutical Companies Have Identified the Best Content Strategists
Amplify the Voice of Your Patient Opinion Leaders
The Engagement Code-Breaker; Content Best Practices for Pharmaceuticals
Are You Adjusting Communications for the Future of Formularies?
A Prescription for Effective Targeting; Does Your Contact Strategy Support the Changing Sales Model?
Overcoming Your Company's Fear of the Unknown
How to Evolve Your Marketing Team from a Cost Center to a Cost Recovery Hub
Is Your Marketing Strategy Designed Around the Patient Journey or the Patient Experience?
Evidence of Pharma's Commitment to Patients; 33 Tweets, 3 Themes, 2 Events, and 1 Common Thread
How to Align Sunshine Act Compliance with Health Care Professionals Event Practices
How Pharmaceutical Companies Can Meet the Demands of Content Development, Align with the Wellness Conversation, and Build Credibility
Healthcare Marketing; Moving from a Population Approach to an Individual Approach
7 HIPAA Best Practices for Health and Life Science Marketers
Has CRM Become Irrelevant in the Pharmaceutical Industry?
How Do You Balance Both Compliance and Marketing Best Practices?
3 Organizations Addressing Consumer-Patient Health Communication Requirements
6 Content Effectiveness Considerations for Life Science Companies
12 Sales Enablement Practices for Life Science Companies
Content Suggestions for Social Media in the Life Sciences
GPOs Friend or Foe; 5 Best Practices for Overcoming the Complexity of Group Purchasing Organizations
How to Drive Education and Awareness around Biosimiliars
Provider Education; How Baylor is Enabling Its Provider Team
How Marketing Can Help Address the Top Health Industry Issues of 2015
Healthcare Engagement Must Start Here; 18 Tweetable Takeaways from the Employer Health Care Conference
Traditional Lead Scoring Doesn't Work: 5 Steps for Developing an HCP Scoring Model

36 Points to Ponder; How Health and Life Science Companies Can Audit Their Marketing Effectiveness

After the Tweet: 9 Insights and Actions From #HIMSS15
HIMSS15 Delivers on Innovation and Discovery
Beg, Borrow, or Steal?  Which is the Correct Approach to Compliance Resources?
Life Sciences Project Green Light: How Marketer's Can Gain Corporate Buy-in
Purpose, Participation, Promotion; Considerations for Patient Community Development
Is Account Based Marketing Possible In Life Sciences? The Answer Is Yes And Here's How
Health and Life Science Companies Face A New Challenge In Sales; Overcoming the Skeptical and Frugal Buying Committee
Top Considerations for Population Health and Personalized Care
Closing the Content Gap In Health and Life Sciences; An Interview With Buddy Scalera
A Prescription for Effective Modern Marketing: Aligning Healthcare Providers with the Patient Experience
Developing a Driveway-to-Driveway Experience For Your Patients
32 Questions for Life Science Companies to Answer as They Consider Future Marketing Technology Investments
6 Key Takeaways For The New Healthcare Experience
Tips for Adjusting Your Marketing and Sales Strategy Around the Role of Integrated Delivery Networks
Advice On Balancing the Patient Experience With Brand Engagement
Techniques Implemented By Life Science Companies to Improve Marketing and Sales Alignment
Are You Focusing Digital Media Buying Based On Guesses Or Goals?

As I do research and read to keep myself in the loop, I like to share what I find as additional resources. Here is a recent report from Deloitte, in case you haven't seen it:

 

http://deloitte.wsj.com/cfo/files/2015/01/us_2015-life-sciences-outlook.pdf


Remember, sharing is caring, so feel free to post what you find out there!

I love to see some great examples of engagement so if you have any to share, please post or send me a message!

If you need ideas or inspiration, here is Greg Cohen's 2014 presentation "Multichannel patient engagement through social media". Really nicely done.

 

http://www.eyeforpharma.com/multichannelusa/content.php


Check it out.

Just a few links that may be useful for anyone interested in Life Sciences regulations:

 

State of Compliance 2014 - Pharmaceutical and life sciences industry brief from PWC

http://www.pwc.com/us/en/risk-management/state-of-compliance-survey/assets/pwc-soc-pharma-and-life-sciences.pdf

 

Deloitte - A tall order to  fill: Enrolling young adults in health insurance

http://www2.deloitte.com/content/dam/Deloitte/us/Documents/life-sciences-health-care/us-chs-a-tall-order-to-fall.pdf

 

Navigant Center for Healthcare Research and Policy Analysis

http://www.naviganthrp.com/pulse-weekly/

 

Taking Flight: Pharm Exec's Top 50 Pharma Companies 2015

http://www.pharmexec.com/taking-flight-pharm-execs-top-50-pharma-companies-2015

 

A simplified ACA timeline:

http://www.optimahealth.com/healthreform/Pages/HealthReformTimeline.aspx

 

Policy and Medicine

http://www.policymed.com/

 

The National Health Care Anti-Fraud Association

http://www.nhcaa.org/

 

America's Health Insurance Plans

http://www.ahip.org/