Marketing experts recommend that you create personas to represent a group of ideal customers. This will help you focus your efforts. Let's get started creating personas.


  • Identify and define your ideal customer personas (buyer types) and their characteristics (attributes).
  • Which customer types are the most profitable or the best evangelists?
  • Consider how personas should guide segmentation, messaging, and scoring.


1 | Read It

Power Hour: Making Your Website Smarter with Your Eloqua Data

Blog: How Buyer Personas Can Make Your Marketing Automation Smarter

Blog: How to Build Customer Personas

Success Story: Sal Abramo

2 | Learn It

Eloqua University: RPM: Targeting & Segmentation

Power Hour: Creating Buyer Personas

Power Hour: Nurturing Using Buyer Personas

3 | Do It

Template: Persona Template Completed

Template: Persona Template BLANK

Template: One Slide Persona Template Example

If you are just getting started with Buyer Personas, or want to develop it further, request to have the Buyer Persona Development Facilitated Discussion with a marketing advisor today! Also, see our full menu of Facilitated Discussions that are available at no cost to Oracle Cloud Marketing customers.