Amit Varshneya at Hexaware Technologies won a Marketing Visionary Markie Award in 2010 - here's why:

 

New leads are often the most coveted prize, but repeat business and cross-selling to existing clients are often an overlooked source of revenue. Hexaware, a rapidly expanding IT and Process outsourcing services company, was generating most of its repeat business from strong service and delivery referrals, but struggled to manage those referrals without a centralized  database or CRM system.

 

Quickly progressing from “non-existent” marketing to implementing automation software from Eloqua in 2007, Hexaware centralized its database to efficiently integrate with a CRM system. The company went from having little to no market intelligence to having the ability to record and track all online (web and email) and offline (events) touch points.

 

Check out the rest of the article at DemandGenReport.