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Twitter handle: @zentgrafs

 

What’s your favourite part about being a marketer or about the discipline of marketing?

Your role as a marketer within the discipline of marketing constantly changes – I never get bored and constantly find new challenges.

 

What steps led you to your role today?

Being passionate about Eloqua. Three years ago Colt introduced Eloqua into the company. Back than I was as a Marketing Communications Manager in Germany and an Eloqua end user. 15 Months later I moved from Frankfurt, Germany to London, UK to lead the Eloqua campaigns for our Major Enterprise Division. And since the beginning of the 2011 I am responsible for managing Eloqua and driving the roadmap.

 

Where do you go for inspiration and new ideas?

The answer may sound like I have been getting paid for it, but it is actually Eloqua events like their Customer Success Tour or their annual conference Eloqua Experience.

 

Have you seen a great marketing campaign recently that really blew you away?

No. Have you? If so, please share with me. I would love to be blown away ;-)

 

What’s your favourite thing about Eloqua (either the product or the company)?

I like the concept of Revenue Performance Management and that being driven by Eloqua, a pioneer in Marketing Automation. In an efficiency driven economy you more than ever need to be able connect marketing activities directly to revenue. Eloqua understands that and enables us to do that.

 

Can you share one thing on your ‘bucket list’?

Skydiving! Why? Because I am afraid of heights and being afraid something is only one more reason to do it.

Roxar Twitter handle: @roxarsoftware

 

What's your favorite part about being a marketer or about the discipline of marketing?

Being part of bringing the message to the market. It's the combination of all the parts of a campaign from planning to execution and the results. I like how a marketing role requires a mix of skills and also the fact that it's a continuous learning and improvement process. I really enjoy the online marketing side of it too as it's much easier to get feedback and stats on what works best.

 

What steps led you to your role today?

I started with a marketing and communications degree and was first working in events and went on to online marketing. After a while I wanted to have a broader role within marketing where I got to be involved both online and offline as well as with the internal and external communications.

 

Where do you go for inspiration and new ideas?

It's great about the 'modern' world of marketing, great ideas and blogs are just a click away. There are lots of great stuff around such as Marketing Sherpa and Anything Goes Marking. I also look at LinkedIn groups such as B2B Technology Marketing (http://www.linkedin.com/groups?gid=43707&trk=myg_ugrp_ovr) and of course I also get a lot of inspiration from the Eloqua community.

 

Have you seen a great marketing campaign recently that really blew you away?

I'm sure there are many but the last one I can think of is the recent commercial by Volkswagen - The Force: (http://www.youtube.com/watch?v=R55e-uHQna0)Creativityand humour always gets my attention.

 

What's your favorite thing about Eloqua (either the product or the company)?

I think what I appreciate the most is the ability to do pretty much anything! The product has great flexibility and it has really improved both our internal and external communication for my company. Automation is fantastic and saves a lot of time for a company with limited marketing resources. I'm really excited to convert to Eloqua 10 later this year.

 

Can you share one thing on your 'bucket list'?

On the dream front my list is pretty long but I have always wanted to go sailing so the next adventure will be a sailing trip in the Caribbean this winter!

You’re a marketing automation advocate. You’re passionate about your platform and all it can do (and man, it can do a lot!). However, do you ever struggle to find a quick and easy way to socialize and educate others in your organization about marketing automation and its deep functionality? And, as you plan campaigns and programs, do you ever wonder, “Am I truly tapping into my platform’s full potential?” In an effort to help Marketers in these situations, Quarry recently created this Marketing Automation Mind Map.

 

 

 

 

 

MarketingAutomationMindMap_Quarry-2-1024x662.jpg
Think of this infographic as a quick and easy reference guide to help you and your colleagues better understand and leverage the power of marketing automation. You can download a print-ready PDF copy of the mind map (no form required, really!) @ www2.quarry.com/map/mindmap.

 

 

J Weis

Scaling for 100K Users

Posted by J Weis Jul 23, 2011

I am a fan of Matt Mullenwig.  Not just because http://automattic.com/ is great. I was blogging with wordpress before I knew much about who was behind the the service.  Then I heard this.  Matt was explaining to the Bay CHI group how the "first 100K users are always the hardest" and how he did it.  These 12 rules (below) are simple, obvious and powerful.

 

I've been thinking of this a ton recently.  We're standing up E10 in the enterprise.  Today we have about 4 users.  Tommorrow our goal is 1000.  Our madate is to execute campaigns while building a supporting service center.  Matt's rules give me guidance and confidence.

 

    1. Be your first user.
    2. Get off the computer — get stuck in your tools – limit your thinking. you’re in the mode of the tool you use. The act of writing things on paper frees the creative juices.
    3. Obsess about the details – try every email client, browser – make sure you know how other people are going to experience it.
    4. Do your own support, make it as easy as possible for people to contact you - need feedback to make the site better.
    5. Blog every step of the way
    6. Have a tagline — one for the site, also have contextual taglines aimed at your audience
    7. Say what you do for the user “We make it easy for you to podcast.”
    8. Get out 1.0 as fast as humanly possible – what people end up doing and being successful at is not what they start out doing. Ask people to try it out and get feedback, especially from people who don’t end up using it. Push the limits of what you’re doing.
    9. Measure your success – you have to have metrics. if I get to x, I will succeed
    10. Know what to do if you are successful — dog chasing a car doesn’t know what to do if he catches it.
    11. Start strong and end strong. Lead with the most compelling point why people should use your product or service. end strong. people don’t remember the middle.
    12. Be a painkiller, not a vitamin. Painkillers make way more money (Tylenol vs vitamins). address a problem that people are having.

Meet nichole.marsano, Manager of Marketing Automation at Vertafore. Nichole will be speaking at Eloqua Experience in October in our “Do It” session on “Turning Unknown Website Form Submitters into Campaign Leads by Tracking Campaign Source”. She is also the brains behind Vertafore's cloud connector integration with Webex.  To learn more about that, read here.

 

What’s your favorite part about being a marketer or about the discipline of marketing?

The combination of data and analysis with creative strategies. The best creative campaign can fall flat if the target audience is wrong. Then the analysis of campaigns helps to refine the next creative steps.

 

What steps led you to your role today?

After working for a few years at an advertising agency, I wanted to make a switch to the client side where I worked for a few different companies managing lead generation campaigns. Working directly for a company afforded me the chance to be more involved in the overall strategy of creating campaigns from list pulls and content creation to response mechanisms and analysis. After Vertafore implemented Eloqua, I became a power user in using Eloqua to implement our lead generation campaigns. When Vertafore expanded our marketing group and decided to invest more in demand generation, I was asked to head up the Marketing Automation team.

 

Where do you go for inspiration and new ideas?

Industry blogs and other online communities. Topliners has been a great resource for new processes we can adopt within our instance of Eloqua.

 

Have you seen a great marketing campaign recently that really blew you away?

I didn't actually see this one but I was calling a company for a reference on a vendor we were considering. The vendor delivered a campaign that included a custom list build, execution of a direct mail piece and email follow up and culminating in telemarketing to set appointments for their sales team. I loved the idea that it wasn't just about the creative but that you also had to identify the correct targets. They received a 25% response rate which is quite impressive.

 

What’s your favorite thing about Eloqua (either the product or the company)?

The exposure to online buying behavior.

 

Can you share one thing on your ‘bucket list’?

Visit Istanbul, Turkey and then make my way to Venice, Italy via train following the original Orient Express route.

 

Thanks, Nichole!

Interview with Shari Johnston, Demand Generation Marketing Manager at Avid

 

Twitter:

shariajohnston

 

What’s your favorite part about being a marketer or about the discipline of marketing?
I love that marketing requires a mix of skills: creativity and business savvy, and in turn produces tangible business results.

 

 

What steps led you to your role today?
I have been a number of broader marketing positions but today my work is targeted at demand generation. I am drawn to the way work in demand generation is able to drive real measurable result.

 

 

Where do you go for inspiration and new ideas?
I always find new ideas to draw from by learning from company’s in similar demand generation maturity as we have at Avid. Networking through conferences, user groups, online networks as well as we have set up knowledge sharing days with companies like NetApp that are sophisticated in their demand generation tactics.

 

 

Have you seen a great marketing campaign recently that really blew you away?
I have been impressed with a few campaigns that merge creative content with social media sharing, showing impressive results.

 

What’s your favorite thing about Eloqua (either the product or the company)?
I love that Eloqua addresses needs across an Enterprise. They continue to be drive vision in addressing the need for demand generation infrastructure across multiple business units in any organization.

 

Can you share one thing on your ‘bucket list’?
I am hoping to get my Scuba certification soon.

Meet Michael McKinnon, Senior Demand Generation Manager at READYTALK

 

What’s your favorite part about being a marketer or about the discipline of marketing?

I have really enjoyed the new wave of marketing that has us becoming more technical and process oriented. I truly enjoyed this post http://blog.eloqua.com/quarry-mind-map/ as it really gets into the mind of the marketer. I am process and metric driven so I really hit my stride when marketing automation burst onto the scene. I felt like I had finally found what I was missing in my earlier roles. Optimizing our internal processes for lead management, analyzing funnel metrics and driving incremental improvements to generate a better lead for our sales team is what I enjoy most.

 

What steps led you to your role today?

My background was in agency work for several years. I jumped around from market research, PR and branding agencies. It gave me a well rounded background in the different areas of the discipline. I eventually learned that I would rather work for a company as I found the work more fulfilling and at the same time I realized that I wanted to work for a tech company as it filled the “inner geek” in me. I wanted to be in a constantly changing environment where learning was always happening. I spent some time as Business Development for a company that developed its own biological imaging software and then transitioned to ReadyTalk (where I am now). I headed up our social media initiatives for a bit and then transitioned to managing our demand generation activities where I have been for the past 3 years.

 

Where do you go for inspiration and new ideas?

I look a lot to books and blogs of industry leaders. Brian Carrol’s “Lead Generation for the Complex Sale” started me on my way when I read it back in 06. I still visit his blog frequently for ideas and know-how. Recently, I enjoyed Ardath Albee’s book “eMarketing Strategies for the Complex Sale”. Seth Godin is always good for a new way at looking at old problems as well. My inspiration comes from outside sources and my ideas are generated from a desire to apply my inspiration in some kind of practical way to ReadyTalk.

 

Have you seen a great marketing campaign recently that really blew you away?

I really like the Southwest “We Love Denver” campaigns. Obviously, since it is local but also because they have done some really unique things with it. They have sponsored pedicabs during the Rockie’s Games. They have taken a park in Denver, Skyline Park and are sponsoring movies all throughout the summer.  The TV ads they shot are in unique locations all throughout Denver with Southwest Airline employees in them. I like the way SW airlines has focused upon a market they have deemed strategic and developed creative ways to tap that market.

 

What’s your favorite thing about Eloqua (either the product or the company)?

As a product, its flexibility is great. There is always a way to do something (most of the times several ways). As a company, I love their thought leadership in the areas of marketing operations. I especially love how they are willing to share their ideas from top on down. Everyone I know and have talked to at Eloqua has been extremely willing to share their insight and knowledge to a high degree of detail to help me be more successful.

 

Can you share one thing on your ‘bucket list’?

To climb something in the Ruth Gorge of Alaska. Ideally The Eye Tooth http://www.supertopo.com/rock-climbing/Alaska-USA-The-Eye-Tooth-West-Pillar

Meet Cyrus Molavi, Marketing Analyst and Automation Specialist at TERAPEAK

 

What’s your favorite part about being a marketer or about the discipline of marketing?

What I like about marketing is that it's in transition--it's becoming more about speaking to the right people, at the right time, in the right way, and then measuring your success. To me, it no longer means buying media time and presenting your products in a way an average person might appreciate. It's now about reaching the long tail--speaking directly to a person's situation at a certain point in time, and keeping them interested by providing the information they want to hear. What really gets me going is the data that is now created from these new marketing actions, and all of the insights and improvements you can make from using these metrics.

 

What steps led you to your role today?

Studying business at university, I was taught to make many processes automatic, and to move from ad hoc action towards routinized effort. Marketing Automation appealed to this training, and my natural tendency to make decisions supported by data-driven facts made it easy for me to adopt. Eloqua tends to attract product evangelists, so it's not surprising that our Director of Marketing was the one who introduced it to me, and made the case for how it could help our business.

 

Where do you go for inspiration and new ideas?

I follow content created by a number of professional thought leaders such as Eloqua's Steven Woods, Joel York of chaotic-flow.com as well as other marketing blogs, but some of my most salient ideas come from analyzing our marketing program results, and gleaning ideas when segmenting our contact database. If the audience responds (or could respond) very well to a certain tactic, that's inspiring, and it tends to give birth to even more ideas.

 

Have you seen a great marketing campaign recently that really blew you away?

What consistently blows me away is the amount of free press and advertising that Twitter and Facebook receive on a regular basis. It's been at the point for a while now where they will get a plug in the middle of an expensive TV spot for a completely unrelated product--"Join us on Facebook," and the like. Granted, it's not a marketing campaign, but it is a great demonstration of word-of-mouth marketing (taken to a corporate level.) French regulators certainly impressed me when they turned this observation into a news restriction, but I'm surprised we haven't made our marketing calls-to-action de-branded. We never used to say "Google us!", did we?

 

What’s your favorite thing about Eloqua (either the product or the company)?

I love how I can now access and analyze our contact database without the use of developer time or resources. This has been especially valuable for us. Combine that with collateral creation, automated programs, and web profiling, and I'm a pretty happy user.

 

Can you share one thing on your ‘bucket list’?

I enjoy wilderness journeys--having done many hiking and canoeing trips in the past. What I'd like to do someday is combine my outdoor experience with the rock-climbing skills I've learned over the last couple years into a full-fledged mountain climb. I want to go from valley to peak in a day or two using what I've learned to get me through.

Interview with Meagen Eisenberg, Director - WW Programs, Marketing Automation and Operations (Arcsight, an HP Company)

Twitter: @meisenberg

 

What’s your favorite part about being a marketer or about the discipline of marketing?

Constant change and the need to reinvent

 

What steps led you to your role today? 

MIS and CSC degree led position into technology – IT Engineer at Cisco Systems. From there went on to get my MBA at Yale with a focus on marketing and strategy. Decided to go into marketing for technology companies – joined IBM and their Marketing Leadership Development Program (MLDP) as a product marketing manager and went on to multiple tech companies from there that have all been acquired. The balance of an IT background with a business degree focused on marketing and strategy allowed me to excel in lead and revenue generation and marketing operations.

 

Where do you go for inspiration and new ideas?

Peers, Wall Street Journal, tech and reality magazines, internet, TV, leading marketing books and youth.

 

Have you seen a great marketing campaign recently that really blew you away?

Google campaign where the father is emailing his newborn baby.

 

What’s your favorite thing about Eloqua (either the product or the company)?

The power it gives my team to market and measure. The people that work for Eloqua are inspiring.

 

Can you share one thing on your ‘bucket list’?

I would like to go to Dubai.

Dey Thomas

Sr. Manager of Marketing Systems and Business Intelligence

The Ultimate Software Group – out of Weston, Florida

@deythomas

 

 

What’s your favorite part about being a marketer or about the discipline of marketing?

 

I like to see the results of the programs we execute and work with the data. Analyzing the results and finding out what worked and didn’t so we can improve is what drives me.

 

What steps led you to your role today?

 

After getting my degree in Education I taught high school juvenile delinquents for a special English program, but soon moved on to a marketing role for cruise lines and casinos. From there I realized my love for marketing and moved to a marketing analyst’s role within the systems group at Ultimate. I then moved into marketing and have been working with the marketing team and our marketing infrastructure. I have never been on the creative or communication side and I like it that way. I like working on the backend process to make it all work.

 

Where do you go for inspiration and new ideas?

I’m active on LinkedIn with many groups and discussions. There is a lot of good information that you can get from asking questions on discussion groups. Also, within The Ultimate Software Group, we have a great environment where we discuss and brainstorm on multiple topics. It’s an awesome place to work. On the personal side I like motivational books and my family inspires me.

 

[Dey is well connected on LinkedIn with over 40 groups and associations. She one good person to know!]

 

 

Have you seen a great marketing campaign recently that really blew you away?

Recently I received a direct mail piece with a weird pair of glasses. It said “Have you seen this?” So as a good mail piece should do, it drove me to do something. I went to the website and used the glasses to look at specific pages where I experienced something different based on the glasses – and of course, learned about their services. I guess it worked – I went to the website!

 

What’s your favorite thing about Eloqua (either the product or the company)?

Love Program Builder. It’s so strong, we feel we can do anything we imagine. It can certainly take us to the next level. Also, we love our sales guy Scott McNabb. I know, it’s weird to like your sales rep, but he is great!

 

Can you share one thing on your ‘bucket list’?

I would like to climb Kilimanjaro. [Wow – how great is that bucket list goal. Dey, I did some research for you and found a great site for planning your climbing trip to Kilimanjaro. Check it out!]

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