Twitter handle: @zentgrafs
What’s your favourite part about being a marketer or about the discipline of marketing?
Your role as a marketer within the discipline of marketing constantly changes – I never get bored and constantly find new challenges.
What steps led you to your role today?
Being passionate about Eloqua. Three years ago Colt introduced Eloqua into the company. Back than I was as a Marketing Communications Manager in Germany and an Eloqua end user. 15 Months later I moved from Frankfurt, Germany to London, UK to lead the Eloqua campaigns for our Major Enterprise Division. And since the beginning of the 2011 I am responsible for managing Eloqua and driving the roadmap.
Where do you go for inspiration and new ideas?
The answer may sound like I have been getting paid for it, but it is actually Eloqua events like their Customer Success Tour or their annual conference Eloqua Experience.
Have you seen a great marketing campaign recently that really blew you away?
No. Have you? If so, please share with me. I would love to be blown away ;-)
What’s your favourite thing about Eloqua (either the product or the company)?
I like the concept of Revenue Performance Management and that being driven by Eloqua, a pioneer in Marketing Automation. In an efficiency driven economy you more than ever need to be able connect marketing activities directly to revenue. Eloqua understands that and enables us to do that.
Can you share one thing on your ‘bucket list’?
Skydiving! Why? Because I am afraid of heights and being afraid something is only one more reason to do it.