Why is revenue attribution so painful?
Because it's complicated.
Learn successful methodologies, what some other companies are doing, gotchas and best practices in this short but very informative video.
Whether you are just dipping your toe into the revenue attribution waters, or you've a master scuba diver, share your adventures!
5-30-12 UPDATE: Eloqua will enable Custom Revenue Attribution for Express users in the June 2012 Release. This is great news!
Eloqua Certified Marketing Automation Best Practices Consultant, Astadia
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