Without a formal lead funnel model in place, marketing might think they are serving quality leads to sales, yet sales thinks the leads generally stink.
Recent B2B trends in lead management have sparked an updated funnel model from our friends at SirusDecisions. Watch as we dissect the new model and evaluate how and why a formal lead funnel model can (1) bring your sales and marketing teams even closer together and (2) help you begin predicting future pipeline revenue.
To watch the video, click here.
Eloqua Certified Marketing Automation Best Practices Consultant
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