Update to the post: This campaign is now a finalist at the 2013 European Markie Awards for Most Creative European Marketing Campaign. Thus I'm also a able to release the name of the client, which is Atos. The campaign was for 2012 London Olympics. So proud of Team BBN
I recently created the most complex campaign I have ever managed. The campaign had to run on its own while our whole office was on vacation and creating it was a huge challenge.
The campaign included the following:
While I was trying to figure out how I could ever keep such a complex set together I figured out a couple of things that helped a lot and thought I could share.
Creating the campaign I experienced numerous moments of despair, success, inspiration and pride. Nothing even remotely like this could have never been possible without Eloqua and especially to a marketing professional with no IT training.
You can read more about the campaigns form structure (19 languages, 418 forms) from our system architects article.
The Canvas from Hell