Tired of running yourself ragged creating emails for your events? The AB SCIEX team was! They were running several hundred events each year using fairly manual processes inside the Eloqua platform. They knew they needed to streamline this so they could save their own sanity, but they also had a feeling that a better communication cadence would result in higher registrations -- and thus higher conversions and revenues. They purchased the Eloqua Events add-on to meet these goals and have been thrilled with their success!
Take a look at some of their metrics:
- Registration rates increased 16%
- Unique email open rates increased 49%
- Unique email click through rates increased 216%
- Possible email forwards increased 363%
Those are some amazing numbers that reflect some true event “nirvana”! And how did they do with their goal of saving their sanity? The amount of time needed to create the assets and campaigns was reduced by nearly 50% after the implementation of the Eloqua Events add-on. Sanity restored! Now they have more time to pursue other creative campaigns.
In addition, they plan to enhance their segmentation in the near future because the Eloqua Events allows AB SCIEX to identify individuals that have registered for past events that are similar to future events. This provides them with the ability to send event invitation to a more targeted group of individuals that have expressed interests in past events. Perfect!
Want more information about this optional add-on? Download the datasheet below to get started or request for your Eloqua Account Manager to contact you.