To help answer this question, we (TCMPi) tested the responses of our contacts to two very similar electronic marketing communications.
We wanted to know:
If Election Day was really not an appropriate date to send marketing communications. The common assumption is that people are distracted and will not open their emails and, most importantly, will not take any actions after reading them.
What we did:
On Election Day:
Per our testing, TCMPi will not stop sending marketing communications on election days. Even though the popular believe is that people are distracted during these days, most of our email metrics actually improved and we were able to reach more people via email than in a regular day.
Do you have any experiences sending emails on election days (federal, state or local)? We would really like to hear your insight and comments.
It seems that Election Day wasn’t a bad day to send emails after all!