You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.


Today’s marketing technologies have created an ever ballooning explosion of data and deriving business insights from their often disconnected metrics can be challenging.

Join Shawn De Souza, Demand Generation Practice Director at New York-based Digital Consultancy eDynamic LLC for a webinar session on how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.



This session will include:


  • Key metrics every B2B marketer must focus on
  • A framework for setting up a solid data foundation
  • The difference between data and insights
  • When and how to act on data-driven insights
  • And More…


Who Should Attend?

This webinar is ideally suited to B2B marketers interested in improving their knowledge and ability to make good data-driven decisions that would improve their overall effectiveness



Thursday, March 7, 2013


2:00 PM - 3:00 PM ET


To Register click here