A new blog post on Bluewolf's website really stood out to me. The topic was so pertinent to what we speak about every day in this community - using the channels and technology available to us to better engage with our customers.
Corinne Sklar, Bluewolf's CMO, speaks about what it means to be a CMO today and how social media use is shifting.
Chief marketing officers (CMOs) who fail to realise social media's potential for customer interaction and customer retention are being left behind. On Twitter, Facebook and even on Instagram, brands are now being discussed and dissected; companies' stories asocialre being subverted and inverted.
The reality is, you no longer drive company and brand messaging – your customers do.
Consumers and sales prospects are interacting with your company in myriad ways across multiple touch points in this new interactive economy. Today's customers are empowered: they expect companies to give them what they want, how they want it.
In response, progressive CMOs are doing much more than launching a Twitter feed and a LinkedIn group or two to increase reach. And they are doing more than email marketing and simple data capture. These leaders recognise that the role of the CMO is evolving from an emphasis on acquiring new database contacts to building deep intimacy with customers. It's no longer a matter of who you know, but what you know about them. That means CMOs need to be focused on actively listening, engaging and responding to their customers.