hg-maytheodds.jpegI really enjoy gamification. I really enjoy helping others succeed. And I really enjoy The Hunger Games. So, it seemed a good fit - in the spirit of the concept - to title this post "Happy Hunter Games" and share what I've done (and would like to do more) in enabling my teams to better leverage Topliners to drive success. This post is focused on what I did in support of our E10 upgrade, but it could easily be modified to fit new user training/adoption as well as an interesting session for, say, lunch and learns, quarterly team meetings, etc... Here's a bit of context as to the creation of our Hunter Games...


We were in the final countdown to our Eloqua 10 upgrade. One of the final action items in our overall upgrade project plan was "live-in-our-new-install" training. I had scheduled a three day onsite "Day in the Life" workshop for our power users. In its planning, we had identified five key break-out session topics based on their standard campaign management responsibilities. In no particular order, these were webinars, premium content downloads, newsletters, tradeshows and our live events. After further review, we also prioritized several "add-on" components that would be somehow impacted in terms of process in the upgrade. Again, in no particular order, these were ICS files, blind form submits, email personalization and dynamic content.


A couple weeks out from our workshop, the idea of a Topliners "scavenger hunt" was first brought up in a Topliners discussion by Leigh.Burke-Oracle. I loved the idea and tried to determine how to be best implement it in our upcoming workshop. All of our powers users had been introduced to Topliners several months before during the mandatory modular training. During the upgrade project, I'd continuously referred our power users to Topliners, so it wasn't a blind introduction as we headed into our workshop.


I decided to dive right in and kick off the workshop - after a brief "is everyone in the right meeting" introduction - with our Hunter Games. My thought process was two-fold - I wanted our power users to feel confident in using Topliners to locate and/or create key content as well as to hook'em into the gamification aspect. (I could go further and say I didn't want them to feel alone in the hunt. Or that I wanted to give them a fighting chance by arming them with the right tools to succeed. Or that I didn't want anyone to "die" before/during/after our training. But I won't - how cheesy would that make me? )


  1. I started by walking the workshop attendees through the site. Then, the first task was that everyone login, search for all the workshop attendees and follow them.
  2. I also asked them all to follow - at least - the current Top 10 Topliners. Once those two tasks were complete - and everyone had explored the site a bit - we dove in a bit further.
  3. My next ask was to have them search for the "how to create an ICS file in E10" document that I knew existed. The first person who found it was verbally recognized and asked to then share it with all attendees. I then asked everyone to go to the content and bookmark it.
  4. We followed this same path for "how to create a blind form submit in E10," "email personalization best practices" and "how to create dynamic content in emails and landing pages in E10." Attendees were either the first to locate the "best" resource and/or accessed the resource to bookmark it. All were verbally recognized during the hunt.
  5. We then proceeded into our break-out sessions. Each team worked through their assigned topic - leveraging Topliners as needed (lots of "woo-hoo'ing" during these sessions as helpful content was located and shared) and then we reviewed the results of each break-out sessions before moving to the next.


Overall, it was successful in that everyone seemed to have fun while learning and it met my expectations to help us accelerate user adoption post-upgrade. So, what would I have done differently? I would have liked to reward the "winners" of each task with treats - chocolate, jelly beans, etc... I had planned on projecting the "winners" on the ceiling (rather than the losers, i.e. The Hunger Games, but time got away from me).


Ultimately, I would still like to incorporate the concept of the scavenger hunt into more of our everyday use of Eloqua (it's still on my 2013 to-do list). Why? It's essentially a game within a game - it's elevating that "day in the life" workshop. It's bringing that "how-to playbook" to life. It's stacking the deck towards "and may the odds be ever in your favor."