I ran across a great article on creating Disney-like fanaticism in companies. Disney is definitely THE leader when it comes to customer experience. I've visited WDW more times than I can count and every time it is so evident.
There are so many facets to approaching this in other business models and while accomplishing it might seem as difficult as climbing Everest, it's not impossible. If companies just attack one of these principals at a time, it can be amazing to see how much they can improve customer loyalty to the point of fanaticism.
Anyway, check out the article here: How To Create A Disney-Like Addiction To Your Company | Fast Company | Business + Innovation
Now, a question for you all, what are you doing (or what would you like to do) in your company to create a Disney-like Addiction?