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dyan DN

Best time to Send Email

Posted by dyan DN Aug 31, 2013



   By Looking this we come to know that how Email activity increasing year by year, so interesting.


This is the third installment in ReadyTalk series of  pre, during and post webinar inforgraphics. The first one can be found here and the second one can be found here. The 3rd infographic allows you to benchmark your webinars vs. your peers in areas of qualified leads, marketing automation use and content re-purposing. Please feel free to share it with your colleagues!


Here is the 2nd in a series of infographics we made at ReadyTalk. This one focuses on the event itself. What is a good registrant to attendee conversion rate? What are the best days to hold a webinar and how many attendees are other organizations averaging?



This should provide some inspiration. LookBookHQ interviewed some of today's top marketers to find out what they listen to when they're marketing. Enjoy!


Get Some B2B Marketing Inspiration With Our Marketing Mixtape

An outdate manual lead distribution process can seriously undermine sales.  So can generic portals and PRM's that create redundancies or don't actually get used.  What's the solution?  For a multi-billion dollar electronics manufacturer that wanted to empower its distributors with better leads, the answer was integrating Zift Solutions into their Oracle Eloqua Marketing Automation Platform (MAP).  The results are impressive.  That's why I am sharing this case study, so that you can learn best practices and grow your channel business.


In this instance, leads were being shared via Excel spreadsheet, manual data entry was time-consuming for both the dealers and the channel staff, details and pipeline visibility were limited and the entire sales process was slow.  By deploying Zift Solutions, the manufacturer easily established a collaborative selling process with distributors, streamlined lead distribution and saw the following results in just six (6) months:

  • 49% increase in leads sent to sales
  • 33% increase in sales accepted leads
  • 32% increase in sales qualified leads
  • 18% increase in won deals


Today, distributors have the flexibility to receive leads via email, personalized portal or directly into their own CRM environments.  Leads get to the right people faster, complete with valuable profile and historical data to help close deals.


You can read the full case study here:


I hope you find this resource helpful, and am happy to talk offline about leveraging Oracle Eloqua to streamline lead distribution and establish a truly collaborative selling process with your partners.

Hi All,

Wile do campaigning we are getting leads from Eloqua, if we integrate some statistical language like R, SAS,,,,,in Eloqua so we can easily do the statistical modeling in Eloqua itself and we can easily automate the process. Because of this analysis we can easily get more customers within short time.

Here is a nice little infographic we created over at ReadyTalk so you can measure your pre-webinar activity against that of your peers. If you have ever wondered what was the best channel for promotions or how many invites to send, wonder no more! Feel free to share the infographic.




Governance is a hot topic at the moment - something I hear as a top initiative for most of my clients. Check out the below written by my coworker Steve Farris.

My own two cents: Governance is key within Eloqua because it doesn't track changes like some systems like SFDC does. It makes a governance strategy & guidelines that much more important.




Cloud Governance ROI



Regardless of their position on the Salesforce maturity curve, customers are recognizing the benefits of effectively governing their implementations. To achieve the full benefits of the cloud, organizations must re-examine their governance structures, policies, and processes to ensure they address the challenges of cloud-based application development, deployment, and ongoing innovation.

As a yardstick, to optimize cloud applications ROI, the governance framework should support the fastest possible rollout of the newest functionality to the broadest base of users possible, so that the only limiting factor is the ability of users to absorb change. However, in reality, investments in governance must be justified through a solid business case that compares costs to returns and demonstrates a healthy ROI multiple—just like any other proposed business investment.

Bluewolf has developed a Cloud Governance ROI model. The model incorporates the six factors below and customer-specific factors to build a financial case demonstrating ROI. We are able to demonstrate an ROI of anywhere from 3x to 20x within a two or three-year horizon. Could I buy a $20 bill from you with the $1 bill in my wallet? Cloud governance delivers a healthy ROI and can be both modeled to underpin a business case for the investment.
The impact of cloud governance investment is seen in the following six ways:

  1. Faster Release Cadence
    The earlier we put new application capabilities into the hands of end users, and train them to utilize them effectively, the earlier they can begin converting those capabilities into incremental revenue. An effective cloud governance framework allows organizations to make decisions faster, clarifies execution responsibilities, and delivers new functionality quickly through optimized and automated development and release processes.
  2. Higher Quality
    New releases of applications which are bug-free, delivered on time, and on budget prevent costly downtime incidents and ensure that end users have access to the full set of application functions to serve your customers. Cloud governance ensures quality releases by instating best practice-based QA policies and processes, and automating key QA functions such as continuous integration and automated unit and functional testing. Go-live events are no longer dramatic: we already know the application we are deploying has passed 100% of tests, and we have practiced deployments many times before an actual production deployment.
  3. Higher Adoption
    Our goal is to achieve 100% adoption of cloud applications in the target user base, and we continuously measure adoption (frequency as well as “breadth” and “depth” of application use) to understand whether and how closely we are achieving that goal. Through effective cloud governance, we build mechanisms for efficient Enhancements and New Feature Request Capture, prioritization, scheduling for (Agile) development, QA/test, and production deployment that put functionality in the users’ hands, as fast as they can absorb it. Increased responsiveness to user requests leads to increased application adoption and a virtuous cycle ensues.
  4. Improved Productivity
    Streamlined and automated development, testing, and deployment functions, boosts the productivity of the teams that produce new application functionality. By implementing user requests for new or enhanced functionality faster, we boost the productivity of end users, allowing them to do more in less time—selling to more customers or servicing more customers.
  5. Better Support
    Traditional on-premise application support organizations are typically centralized and optimized for efficiency and standardization, often at the expense of providing quick resolution of issues. By adopting best practice-based cloud application support structures and processes, we are able to dramatically improve support responsiveness and end-user self-sufficiency, leading to faster and more satisfying support outcomes.
  6. Reduced Risk
    Applications need to be deployed into the cloud in a responsible manner and with full consideration of security, privacy, and integrity of your corporate data and business processes.’s cloud platforms— and Heroku—provide a solid foundation of services to protect corporate information. Cloud governance offers security recommendations to ensure that the applications deployed on these platforms are risk free. The impact is measured in either avoidance of direct financial impact or consequential financial impact arising from impacted customers or reputational harm.

Contact us to schedule a cloud governance discovery session and put ROI numbers next to your efforts.

Hi Topliners,


How to do mass merge in Sales, suppose Same Email id repeated 10 times then i want to merge it all information at one shot and make it single record. But i tried its only three at a time, please help me out in this.



This is a recent blog post by Kat Aumrin - An incredible SFDC/Business Process consultant on the Beyond team at Bluewolf.


Rethink your meetings, post if it worked!


Using a primer for simple daily tasks (think tying your shoes, or fastening your seat belt) can seem like an unnecessary step for such rudimentary actions. However, if you take a moment to examine your current processes, you may discover more efficient alternatives that can add value and make your life easier. For example, in the office, the seemingly innocuous task of scheduling and executing team meetings is ripe for optimization. Think of your last meeting—were you frustrated by its inefficiency, redundancy, or aimlessness? Make sure your meeting doesn’t fall flat or waste your colleague’s time with these five tips for getting the most out of your next team meeting:  

  1. Draft out your agenda
    No meeting should ever be scheduled without an agenda or goal-oriented description, otherwise, what are you talking about? Meetings should be used for making key decisions and generating action.
  2. Invite the right people
    Have you ever been on a call with 10 other people, and you weren’t really sure why they were all there? Ever been one of those 10 people, and instead of listening, you spent time putting together your expense report or looking at puppies on Instagram? Focus on involving the main decision makers, and not simply including people just because they are on the same project or team.
  3. Find the right time
    “I love having back-to-back meetings all day,” said nobody, ever. With that in mind, take under consideration whether someone has time to grab a quick bite or take a bio break, or make sure that you’re not catching them in transit. It is a small step you can take to help reduce the stress in someone’s day, especially since you’re already asking for their time.
  4. Add some details
    Remind people about why their input and time are needed by reiterating the goals and agenda in the invite description. Next, get the conference setup details in. This is really alluding to all those times where you put “TBD” in the location description, and thirty seconds past the meeting start time, you’re frantically emailing everyone the dial-in details. It happens! There are times when you don’t always have the conference details in front of you, so the next time you find yourself scheduling a placeholder, add another event well before the call to remind you to finalize the details.
  5. When it’s all said and done, take actual next steps
    One of the most critical things about meetings is the action that takes place afterwards.  Socializing meeting notes is obvious, but even more important is operationalizing them. If your agenda can’t get converted into a to-do list, then it’s just a table of contents. If you send out notes without turning them into tasks, then you’re sharing a diary. Even then, don’t stop at email. Make it easier on yourself and take care to add the actual next steps—be they decisions, goals or tasks—directly to your project management tool. 

Meetings are a great tool for building consensus. They help bring everyone together, enabling collaboration and team building. Unfortunately, when scheduling and executing a meeting it’s easy to fall into old, comfortable ways. Take some time to evaluate your meeting process—are you making the most of your time?

Learn how Bluewolf can partner with your business to help it strategically evolve and seize opportunities for improvement by looking at its everyday processes, operations, and technologies differently.

This is a blog I saw on Bluewolf's site from CRN. will standardize on Oracle's database software, Linux operating system, Java middleware and Exadata Database Machine servers under a nine-year agreement unveiled by the two companies Tuesday.

The two software giants also will integrate's CRM and other cloud applications with Oracle's Fusion HCM (human capital management) and Financial Cloud Software-as-a-Service applications, and will adopt those Oracle applications to run its own business.

The news comes one day after Oracle and Microsoft unveiled a sweeping alliance under which Oracle will support Microsoft's Windows Azure cloud platform and Hyper-V virtualization technology.

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