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Language Preference

Posted by millertimeatl Sep 30, 2013

How do you determine language preference?  Do you determine language based upon country?  Do you have a process in place to allow the user to determine?  If so, what does that look like

We had a requirement where we wanted to insert Degree symbol in subject of an email. This applies to E9 or E10.


At first I wasn't sure how to get this setup in Eloqua, exploring all options.


  • Directly inserting a code in Subject line (Example 360 #186).
  • Field merge.
  • Static content
  • Dynamic content



So for E10 (Fortunately)


Option 1:  Here are few steps:


  1. Use Firefox to get started and login into Eloqua, Chrome will not work properly.
  2. Create a dynamic content, name it according to your character.
  3. Choose the default content, click Full and click Full, and click Src.
  4. Insert the special character code, in our case º
  5. Save and close.
  6. Drag and drop the Dynamic content in subject line
  7. Send a test email for complete test.


It will work like a magic.


So what about folks on E9, we cannot drag and drop dynamic content in Subject line.


Well here's Option 2:


(This even works for E10 as well, make sure you test this at least few times)


  1. Click on the subject line.
  2. Press and hold "Alt" key on your computer (Yes for Windows only for Mac Use Option)
  3. Press #186 on Numeric keyboard not on the numbers on top of keyboard.
  4. Release "Alt" Key , and wallah, like magic, the symbol will appear.
  5. Send a test email for complete test.


For additional list and symbols and their HTML codes visit HTML Symbol Entities Reference , and for keyboard symbols please visit


Hope this gets your creative juices flowing.


Thank You

Amit Pandya

With the help of sophisticated marketing automation tools, marketers are using the habits & behaviors of their customers, and turning them into robust segmentation. Marketing automation engines like Eloqua, Marketo, Pardot, and ExactTarget (to name a few), can now send a targeted email based on a lead’s digital persona, location, company, CRM data, or buying patterns. When leveraged properly, this is an incredibly powerful asset to a business—assuring the right message gets to the right person, at the right time. However, despite all this large machinery working for us in the cloud, we may be missing one of the simplest ways of targeting customers; asking them what they want they want to hear.

By implementing a subscription center for preference management, you allow your customers to ‘raise their hand’ and choose how they want to be contacted, the frequency of your messages, and what type of content they want to receive from your business. If this is not a part of your current functionality, a subscription center should be in your immediate roadmap.


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Congratulations to the innovative Modern Marketers and Eloqua customers recognized this year by BtoB as the Top 25 Digital Marketers!


Toni Adams, VP-Global Partner and Alliances Marketing, VMware

Gina Ballenger, VP-Digital Marketing Manager, Enterprise Social Media, Wells Fargo

Rishi Dave, Executive Director of Online Marketing, Dell

hudmonbk, Senior director-digital strategy and operations, Motorola Solutions

Nick Panayi, Director, Global Brand & Digital Marketing, CSC

Adrian Parker, Social, Mobile and Emerging Media, Intuit

Venetta Linas Paris, Global Marketing Manager, Aon

May Petry, VP, Digital Marketing, HP Software

Kevin Sellers, VP-Sales and Marketing Group and Director-Creative Services and Digital Marketing, Intel Corp.



Earlier this year Eloqua partnered with BtoB online for the Defining the Modern Marketer survey where hundreds of respondents helped establish the 5 Tenets of Modern Marketing. To learn more, you can download the report from the Marketing Essentials Library:

Our annual conference, Eloqua Experience 2013, is taking place October 23-25 in San Francisco.  Perhaps you are one of the die-hard Eloquans who wouldn’t dream of missing it - you’re getting your Eloqua flair ready, you already know what you’re going to wear to the Markies and you’re psyched about seeing keynote speaker, Vince Gilligan, creator of the hit television series Breaking Bad. Or maybe you haven’t registered yet and are wondering why you should attend #EE13 and whether it would be a good use of your time. If you are in the second camp, hear what some of your peers have to say and learn what they have gained from attending Eloqua Experience.


Scott Logan Marketing Campaign Manager at inContact:

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“Eloqua has boosted my personal career along with those on my team. Because of Eloqua, EE and winning a Markie, I have had the pleasure of speaking alongside the country's marketing experts using the knowledge that Eloqua's community helped provide in the first place. I have been more successful by taking advantage of the expertise EE provides.”


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I think the biggest thing I learned last year was the idea to implement a Marketing Dashboard. I got this from InContact’s presentation. We’ve implemented this year and it’s a great resource for people to go to see what Marketing is doing as well as a good place for us to go to quickly summarize what we are working on.”


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“I love hearing from other marketing professionals about what they're doing that's working. I get so many great ideas from Eloqua Experience and can't wait to get home to start implementing what I've learned. EE is a great time to network with peers, catch up with old friends and get face-to-face time with Eloqua staff.”


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Attending Eloqua Experience provided efficiency tools and best practices that we could apply within our organization. We immediately joined the Chatter inside Eloqua Beta group and were so pleased with the functionality. Our campaign approval processes was instantly streamlined.”


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Pretty impressive, huh? Ready to join us at EE13? Get the full details and register for the Modern Marketing conference of the year here!



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