Interview with Shari Johnston, Demand Generation Marketing Manager at Avid
What’s your favorite part about being a marketer or about the discipline of marketing?
I love that marketing requires a mix of skills: creativity and business savvy, and in turn produces tangible business results.
What steps led you to your role today?
I have been a number of broader marketing positions but today my work is targeted at demand generation. I am drawn to the way work in demand generation is able to drive real measurable result.
Where do you go for inspiration and new ideas?
I always find new ideas to draw from by learning from company’s in similar demand generation maturity as we have at Avid. Networking through conferences, user groups, online networks as well as we have set up knowledge sharing days with companies like NetApp that are sophisticated in their demand generation tactics.
Have you seen a great marketing campaign recently that really blew you away?
I have been impressed with a few campaigns that merge creative content with social media sharing, showing impressive results.
What’s your favorite thing about Eloqua (either the product or the company)?
I love that Eloqua addresses needs across an Enterprise. They continue to be drive vision in addressing the need for demand generation infrastructure across multiple business units in any organization.
Can you share one thing on your ‘bucket list’?
I am hoping to get my Scuba certification soon.