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2 Posts authored by: Bobette Turco-Oracle

Kimberly Prescott, Sr. Manager of Lead Management at Intermec, recently agreed to an interview with us on a recent Power Hour about the steps she has taken to achieve great things using Eloqua.  You can view that interview here: Intermec's Journey to Marketing Automation Success

 

Kimberly has also entered the Markie awards this year highlighting the achievements that Intermec has accomplished this year. Here's more about Kimberly, the driving force behind this success at Intermec:

 

What’s your favorite part about being a marketer or about the discipline of marketing?

The innovation of technology and automation and how that shapes the metrics for measuring success.

 

What steps led you to your role today?

15 Years of senior marketing experience as a Director and VP, I realized marketing technology will change the face of marketing. I have always been on the cutting edge of technology and feel I have embraced this new medium once again. Social Media and marketing automation will forever change our lives moving forward.

 

Where do you go for inspiration and new ideas?

I go to other users of Eloqua and marketing automation. I go to our field sales and marketing teams for their desires and goals. Then, I work to bring automation to enhance operations and further define metrics allowing for better strategic decision making. I am always open to new ideas, thoughts and collections. Social media, various user groups and TopLiners gives a great view of the world.

 

What’s your favorite thing about Eloqua (either the product or the company)?

The level of service and support. In achieving our goals… I think the level of service and support makes Eloqua easy to do business with. There have been times where my team and I venture into unknown territory and the support team not only helps, but will teach us what we need to know in order to get the job done. For example, in June of this year we used the event module for the first time. We had three people helping us understand all the ins and outs and figuring out why the automated emails weren’t working for us. It ended up being a learning curve, yes operator error, but in the end, having that support was priceless.

 

Can you share one thing on your ‘bucket list’?

Yes, one thing on my bucket list is to find a really cool motorcycle…a really sleek one like a nice Harley, get on it and ride all over the country without any time constraints or direction. Just go where the wind blows and experience each state in all its glory. Just sounds wild and fun…that’s all.

 

Thanks, Kimberly!  I hope to see you on stage at the Markies Awards this year!

Meet nichole.marsano, Manager of Marketing Automation at Vertafore. Nichole will be speaking at Eloqua Experience in October in our “Do It” session on “Turning Unknown Website Form Submitters into Campaign Leads by Tracking Campaign Source”. She is also the brains behind Vertafore's cloud connector integration with Webex.  To learn more about that, read here.

 

What’s your favorite part about being a marketer or about the discipline of marketing?

The combination of data and analysis with creative strategies. The best creative campaign can fall flat if the target audience is wrong. Then the analysis of campaigns helps to refine the next creative steps.

 

What steps led you to your role today?

After working for a few years at an advertising agency, I wanted to make a switch to the client side where I worked for a few different companies managing lead generation campaigns. Working directly for a company afforded me the chance to be more involved in the overall strategy of creating campaigns from list pulls and content creation to response mechanisms and analysis. After Vertafore implemented Eloqua, I became a power user in using Eloqua to implement our lead generation campaigns. When Vertafore expanded our marketing group and decided to invest more in demand generation, I was asked to head up the Marketing Automation team.

 

Where do you go for inspiration and new ideas?

Industry blogs and other online communities. Topliners has been a great resource for new processes we can adopt within our instance of Eloqua.

 

Have you seen a great marketing campaign recently that really blew you away?

I didn't actually see this one but I was calling a company for a reference on a vendor we were considering. The vendor delivered a campaign that included a custom list build, execution of a direct mail piece and email follow up and culminating in telemarketing to set appointments for their sales team. I loved the idea that it wasn't just about the creative but that you also had to identify the correct targets. They received a 25% response rate which is quite impressive.

 

What’s your favorite thing about Eloqua (either the product or the company)?

The exposure to online buying behavior.

 

Can you share one thing on your ‘bucket list’?

Visit Istanbul, Turkey and then make my way to Venice, Italy via train following the original Orient Express route.

 

Thanks, Nichole!

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