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3 Posts authored by: Justina Allen-Oracle

Highlights below on Mobile Compatibility that should be considered:

 

Summary:

  1. HTML:  most now support HTML rendering!
  2. Images: still blocked, except on iPhone/iPad.
  3. Alt-text: Only Android will display alt-text behind a blocked image.
  4. Preview Text: Has gained a ton of traction in recent months. It shows up right after the subject line, and pulls in the first few lines of live text from your email to give readers a “snippet” of what’s in the email.
  5. Scale:  Think of this space as the preview pane.
  6. Modify Fonts: Reading email on a tiny screen is hard. Every mobile OS will modify your fonts to some degree (learn to accept that your fonts may not be the size or shape you intended)

 

 

Mobile email compatibility basics like image blocking, preview text, alt text, and more. Use this guide as you’re planning out your next campaign:

 

MobileChart2012.jpg

 

HTML:  This column is an indication of native HTML support on the device. The great news is that most modern mobile operating systems support HTML and CSS,

 

Images: While HTML support in mobile is mostly good news, the bad news is that image blocking is back in a big way. The only mobile OS that doesn’t block images by default is the iPhone/iPad. All’s not lost, though. Of those devices that block images, most offer a big touch-friendly button to turn them on.

Alt Text: If you’ve been designing email for the desktop for a while, you’re probably a master at the fine art of alt text. Unfortunately, only Android will display alt-text behind a blocked image.

Preview Text: Preview text has gained a ton of traction in recent months due to it’s prevalence in Outlook, Gmail and the iPhone. It shows up right after the subject line, and pulls in the first few lines of live text from your email to give readers a “snippet” of what’s in the email. It’s a great way to pack more punch in your email, and it will show up in iOS devices as well as Windows Mobile 7.

Scale: While the iPhone zooms into your email and fits the email to the width of your screen, most other devices will display the upper left-hand corner of your email, leaving users to scroll left-and-right in addition to up-and-down to view your entire message. You could think of this space as the preview pane, reborn for the mobile age.

Modify Fonts: Reading email on a tiny screen is hard. Every mobile OS will modify your fonts to some degree, although it’s a bit of a mixed bag. iPhone and iPad have a 13px minimum font size and will auto-adjust anything under that size, often breaking navigation bars and other tiny text. The folks over at Campaign Monitor wrote up a post on how to fix this using a bit of CSS. In other devices, I observed text being condensed, breaking at random intervals and other unfriendly behaviors, but nothing that seemed consistent or predictable. The best course of action is to plan for unruly text behavior in your design, and learn to accept that your fonts may not be the size or shape you intended.

Test your emails and find out.  Use this site: http://litmus.com/email-testing

Source is from Litmus.   They have a lot on this subject, so checkout their website at http://litmus.com

Dey Thomas

Sr. Manager of Marketing Systems and Business Intelligence

The Ultimate Software Group – out of Weston, Florida

@deythomas

 

 

What’s your favorite part about being a marketer or about the discipline of marketing?

 

I like to see the results of the programs we execute and work with the data. Analyzing the results and finding out what worked and didn’t so we can improve is what drives me.

 

What steps led you to your role today?

 

After getting my degree in Education I taught high school juvenile delinquents for a special English program, but soon moved on to a marketing role for cruise lines and casinos. From there I realized my love for marketing and moved to a marketing analyst’s role within the systems group at Ultimate. I then moved into marketing and have been working with the marketing team and our marketing infrastructure. I have never been on the creative or communication side and I like it that way. I like working on the backend process to make it all work.

 

Where do you go for inspiration and new ideas?

I’m active on LinkedIn with many groups and discussions. There is a lot of good information that you can get from asking questions on discussion groups. Also, within The Ultimate Software Group, we have a great environment where we discuss and brainstorm on multiple topics. It’s an awesome place to work. On the personal side I like motivational books and my family inspires me.

 

[Dey is well connected on LinkedIn with over 40 groups and associations. She one good person to know!]

 

 

Have you seen a great marketing campaign recently that really blew you away?

Recently I received a direct mail piece with a weird pair of glasses. It said “Have you seen this?” So as a good mail piece should do, it drove me to do something. I went to the website and used the glasses to look at specific pages where I experienced something different based on the glasses – and of course, learned about their services. I guess it worked – I went to the website!

 

What’s your favorite thing about Eloqua (either the product or the company)?

Love Program Builder. It’s so strong, we feel we can do anything we imagine. It can certainly take us to the next level. Also, we love our sales guy Scott McNabb. I know, it’s weird to like your sales rep, but he is great!

 

Can you share one thing on your ‘bucket list’?

I would like to climb Kilimanjaro. [Wow – how great is that bucket list goal. Dey, I did some research for you and found a great site for planning your climbing trip to Kilimanjaro. Check it out!]

Hi everyone - Justina here.  I just interviewed Janet Hart, Senior Manager of Marketing Operations at Blackbaud out of Charleston, SC. Let's hear and see (check out the video) what drives Janet.

 

Janet Hart

Sr. Manager of Marketing Operations, Blackbaud

@regalhart

 

 

What’s your favorite part about being a marketer or about the discipline of marketing?

 

Designing something and seeing it work. Looking at all the stats and seeing the hard work payoff. I also like it when the marketing sponsor of a campaign is logging in all night /early morning to see how well the campaign is going and being excited about it.

 

What steps led you to your role today?

 

I started out with a Marketing Degree, but ended up working in a chemistry lab with lasers. I do like science and precision, so that role was great, but then I worked in channel sales (what a transition). I guess the science and precision of details were always there and that lead me to marketing operations.

 

I guess that’s why her LinkedIn profile summary says, “Focus on business forensics- finding the action in data that shapes what's next.”


 

Where do you go for inspiration and new ideas?

Lots of tweets and blogs. I like the Marketing Sherpa blog and data they put out. Also, the marketing team at Blackbaud has a summer book club. We’ve read “I Love You More Than My Dog”, which is all about customer loyalty. I have 9 books on my desk right now!

 

Have you seen a great marketing campaign recently that really blew you away?

I love the Apple branding campaigns. They’re always so clean and compelling. Of course I like our own new Summer School campaign that we just launched - 3 weeks after our SmartStart. It consists of 20 unique emails, 2 forms and 6 programs.

 

Justina: I would say this is automation at its best. Take a look (featuring Shannon Williams of the Blackbaud Marketing Operations Team)

http://proclaim.netbriefings.com/flv/blackbaud/ou567/blackbaudou567100920/

 

What’s your favorite thing about Eloqua (either the product or the company)?

There are so many things. First, the Customer Success Manager role is great. The training and process have been wonderful. We started taking classes the day after we signed our agreement! We loved our trainer Mindy. She was so good!  The Eloqua company and the community they have built is so active and so supportive. I feel like we will be very successful.

 

Can you share one thing on your ‘bucket list’?

To go to the Galapagos Islands. Maybe on my 40th.

Justina: Great idea Janet, can I go with you!

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