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6 Posts authored by: anirban

The combination of Sitecore CMS with the Oracle | Eloqua marketing automation platform enable marketers to move prospects through the buying cycle quickly and convert leads to sales faster.

 

The On-Demand video http://goo.gl/R7WQXQ

 

Shows how to deliver more unified communication and drive better engagement by integrating Sitecore and Eloqua.

 

Eloqua Sitecore CMS Web Connector turns Sitecore and Eloqua into a unified engagement platform, guiding people through consideration to commitment, effectively nurturing online shoppers throughout the buying cycle for more conversions.

The big-data explosion is radically changing the rules for businesses and marketing in particular.


Mobile technologies and powerful social communications tools have given individuals, groups and organizations the potential to reach and influence an unimaginably large audience.


A typical company's extended social network can now range into millions of potential unique contacts. The sheer number of people, accounts, and permutations in the data make engaging with that audience very daunting.


At the same time, companies are under intense pressure to drive revenue, and tight budgets are forcing marketers to make informed data-driven decisions.


If you are under pressure to embrace new data-driven customer intelligence capabilities or would like to improve your marketing decision-making skills,

make sure you Watch this Video.


In this Video, you will learn:


  • What is Big Data?
  • How does big data affect you?
  • The three key facets of Big data
  • How to get started
  • How to interpret and use data effectively
  • How to drive authentic customer engagement


And More…

"Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline" - Aberdeen Group

 

Without processes to qualify, nurture and retain leads, it's easy for revenue to slip through the pipeline. What's more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.

 

For successful B2B companies, effective lead management is a key differentiator.

 

Through this video,you will walk through the critical steps necessary for effective lead management.

 

Watch this Video to learn:

 

•  How to define the customer profile

•  Mapping content to the buying cycle

•  Identifying the gaps in the sales process

•  How to create effective nurture programs

•  And More…

Increase in customer expectations and explosion of digital channels has led to longer and more complex sales cycles for software & technology product companies. Demand generation for these companies is undergoing change and is a tremendous challenge – it requires careful engagement with the prospective buyer throughout the buying life cycle.

 

However, with challenges and complexities comes the opportunity to leverage best-in-class digital technologies to connect with customers in meaningful ways that deliver on organization’s key business objectives - maximizing the ROI on digital marketing programs across all channels.

 

Integrated demand generation strategies ensure that marketing activities, such as SEO, email marketing, websites and social media, from the top of the funnel to closure work cohesively and drive conversion. Integrated demand gen not only drives revenue, but also ensures that every marketing effort can be measured for its effectiveness and optimized to yield the highest returns.

 

Join Rahul Khosla, Partner at eDynamic for a complimentary webinar, where he will talk about the strategies, insights and tactics that Software & Technology product companies must consider for optimizing their digital marketing programs and drive revenue.

    

In this webinar, you will learn:

 

•   Best practices in integrating demand gen activities

•   Best Practices to improve conversion

•   Technologies that embrace customer engagement and retention

•   Content strategy

•   And More…

     

Who Should Attend?

This webinar is ideally suited to senior executives and marketing professionals in Software & Technology product companies seeking to improve demand generation and digital marketing capabilities.

 

Date

Tuesday, August 20, 2013

Time

2:00 PM - 3:00 PM ET


To Register click here

“81% of companies report some level of integration between inbound marketing and larger marketing goals” –Hubspot


B2B demand generation is apparently coming of age. Marketers have embraced technology, automation and assumed monikers of ‘modern marketers’. Content is becoming relevant. Marketers are endeavoring to meet potential buyers’ needs and situations with more personal approaches on web, mobile, tablets.

 

All of this sounds great! But what if your key account manager has stored misleading data in your CRM? - Probably an attempt to please higher ups? What does that do to your revenue forecasts and campaign plans for key accounts? Where is the validation?


“16% of marketers say that controlling technology is the most significant challenge they face in 2013” –Hubspot

 

Leave alone big data, what is good data and how does the word “compliance” fit into a modern marketer’s lexicon? We believe these are stirring questions that need to be addressed for successful demand generation.


“Best-in-class companies have a 10.2 % year-on-year growth in Marketing’s contribution to revenue, compared to 1.6 % of growth for followers” – the Aberdeen Group

 

Join Abhiraj Banerjee – Director of Business Development for Demand Generation at eDynamic for a session in which he will talk about the key steps that can lend teeth to your demand gen and help you make a big revenue impact.

 

In this webinar, we will cover:

  • State of B2B demand generation – where could you be going wrong?
  • Key challenges - do you have an enterprise common denominator for marketing?
  • Content, Technology, Process and People – the right mix

 

Who Should Attend?

This webinar is ideally suited to senior executives and marketing professionals in B2B companies seeking to improve demand generation and digital marketing capabilities.


Date

Tuesday, August 13, 2013

Time

2:00 PM - 3:00 PM ET


To Register click here

You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.

 

Today’s marketing technologies have created an ever ballooning explosion of data and deriving business insights from their often disconnected metrics can be challenging.

Join Shawn De Souza, Demand Generation Practice Director at New York-based Digital Consultancy eDynamic LLC for a webinar session on how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.

 

 

This session will include:

 

  • Key metrics every B2B marketer must focus on
  • A framework for setting up a solid data foundation
  • The difference between data and insights
  • When and how to act on data-driven insights
  • And More…

 

Who Should Attend?

This webinar is ideally suited to B2B marketers interested in improving their knowledge and ability to make good data-driven decisions that would improve their overall effectiveness

 

Date

Thursday, March 7, 2013

Time

2:00 PM - 3:00 PM ET

 

To Register click here

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