Driving internet traffic to your site is often difficult in the crowded and over advertised world of the internet. To do this is a cost efficient manner is becoming that much more problematic as we often find ourselves competing against much larger or seasoned competitors. However, viral videos have emerged as a key marketing technique that we can use to propel internet traffic without breaking the bank. According to Brian Shin, the CEO of a video analytic service, viral videos share at least two things in common: "discussability" and "relatability." For a video to be discussable he believes it must feature something shocking or surprising, which then compels viewers to share it with others. Likewise, if a video contains something deeply human to which we can relate, we're more likely to share it out. The two factors often go together and can be viewed as a foundation for developing such a project.
This online medium is an ideal asset that can be paired with a marketing automation system such as Eloqua that can report on customer response to the video and then use those analytics to drive traffic through your site